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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

ELN Numbers
NSP Strategist
Monday, 08 February 2010 13:33
EarthLink lost 25% of its subscribers in 2009. "EarthLink ended the year with 2,166,000 subscribers, compared with 2,806,000 at the end of 2008.""Annual revenue plunged 24 percent to $723.7 million", resulting in net income of $287.1 million.They got more efficient: "Total sales and marketing, operations, customer support, and general and administrative expenses were down 30 percent to $230.3

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Endstream Plans
On Rad's Radar
Monday, 08 February 2010 10:27

At ITEXPO East 2010, I sat down with Erik B. Levitt of Endstream Communications to find out what this wholesale VoIP Provider had plans for in 2010. Endstream is a domestic inter-connection carrier wholesaling VoIP minutes. It acquired a small residential VoIP player. It is in-process for CLEC status in five states.

Endstream is rolling out Residential VoIP and On-Net video services. Its network is video enabled, which may lead to a Video Talk plan. Integrated video bridging allows the company to offer video calls to any phone number, regardless of endpoint compatibility.

Endstream has an active channel for its wholesale termination service.

It's hosted residential VoIP service is run on a Class 5 switch. It is a wholesale product. LRN is coming csoon. LNP, E-911, CNAM, LIDB and unlimited local dialing are included in the residential DID product. The carrier can order online with automated set-up. (That helps Endstream scale it.) The customer will also need a Session Border Controller on premise, not unlike XO's Enterprise VoIP service. Endstream migrated to Sansay SBC's in 2009.

Levitt did tell me that his network has full T.38 support that guarantees the fax on the second try.

Endstream Comm. also supports HD Voice on-net, which neither Verizon nor AT&T support with their wholesale VoIP offerings.

Read more... [Endstream Plans]
 
Freeside's new CEO
On Rad's Radar
Monday, 08 February 2010 08:06

Freeside Internet Services, Inc. is the company behind the open-source telecom billing system named Freeside. Peter Bowen was named President and CEO on January 1, 2010. Ivan Kohler steps down as president but remains as the chief architect for the software.

Bowen points out that open source is free like a puppy. Freeside is offered free for the download, but is also offered a couple of paid ways. (The Freemium model that Red Hat uses). One way is to hire Freeside for Set-Up. the customer gets a base install of the product and for a modest monthly charge can get monthly maintenance as well. The other way is for carriers to buy the complete, hosted solution from Freeside.

Of course, Freeside is more than just a billing system, it is a BSS. Freeside is an open-source billing, CRM, trouble ticketing and provisioning automation software for wired and wireless ISPs, VoIP, hosting, service and content providers and other online businesses.

BTW, the preferred database for Freeside is Postcrest, according to Bowen.

Bowen says that Freeside will integrate with Asterisk, Taqua and some other switches. Freeswitch integration is being explored.

The big piece for VoIP and CLEC customers is the texing issue. With over 9000 rate centers and local, county, state and federal taxes and fees (real fees not carrier initiated cost recovery fees I call profit), Bowen suggests that carriers buy the tax info from CCH or other company, then incorporate that tax data into the billing system.

One reason for the C-Level change, in my opinion, is that it's time for Freeside to stop worrying about the tech and go sell something. Consulting is hard to scale because it is trading hours for dollars - you eventually run out of hours in the week, which maxes out your revenue. On that path, Freeside is looking for VAR's and Integrators to help each other grow. The Integrators get another product line; Freeside gets a sales force and more sales.

Good luck, Peter!

Here's the video Peter Bowen did with TMC's Erik Linask

Read more... [Freeside's new CEO]
 
I Can’t Write!
Marketing Idea Guy
Monday, 08 February 2010 06:46
I hear this all the time. “I can’t write. I don’t have time. What would I write about? I’m a lousy writer. Seth Godin would say that is your lizard brain yelling at you. It’s creating excuses, throwing up obstacles. I say, “Just do it.” You can’t write, but you can if you practice. You can if [...]

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The 2 Ways to Use Social Networks
Marketing Idea Guy
Monday, 08 February 2010 06:31
There are two ways to use social media. Maggie Fox is the keynote at Social Fresh Tampa today. And she is talking about ways to broadcast. Big Brands only understand advertising, so social media becomes another vehicle for advertising. Her formula is to combine Earned PR with Paid Advertising and syndicate it through the Brand’s [...]

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Mitel MVNO Means Money
On Rad's Radar
Friday, 05 February 2010 12:27

Mitel has signed an MVNO deal (TMC video) in order to maximize on its PBX business as it relates to the mobile workforce.  It's one thing to have an application that loads on some smartphones and will talk to the PBX. It's a whole other pool of thought to go make a deal with a cellco to resell their network so that your mobility piece of the PBX puzzle can be better integrated.

As expected, here's why I think this will fail:

  • Most MVNO agreements end in flames - ESPN, Disney, Helio, Virgin Mobile. 
  • The cellular pie is flattening, so how much room is there for another carrier.
  • The current price feud between ATT and VZW means shrinking margins.
  • Contracts, cool phones and fulfillment.
Mitel's Mobility play will encourage more minutes of use and more MB's of data -- all of which they have to pay for (like Cbeyond does) as a metered service. This will also eat into margins.

How do you get around the fact that most people are under a contract already for cell service? Or that many folks want their iPhone (or other cool, preferred handset)? How do they handle handset fulfillment? They could hire an MVNE (MVNO enabler) but that cuts into margin.

Finally there is billing. They haven't had to do billing - per minute, per MB billing. Reconcile wholesale billing from an ILEC! Horror let me tell you. And then bill the end user correctly. More margin out the window.

It does give Mitel an advantage over Shore-Tel and the rest of the hardware PBX services. But it's really only for the installed Mitel customers. It will help sell a few more deals, but I don't see it as a money maker.

I do see it as a way to pump up the news before an IPO though.

Read more... [Mitel MVNO Means Money]
 
Top 5 Parts of a Vibrant Referral System
NSP Strategist
Friday, 05 February 2010 09:20
Coming up on Feb. 19 is the tele-seminar Systems for Referrals: Top 5 Parts of a Vibrant Referral System.What are the keys to a referral system that will work to deliver sales?We will discuss the 5 parts of your system that are needed to make that referral machine work for you.Register Now!

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