Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

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Pop Music or a Symphony?

Channel Strategy is a lot like music. You can have formula like pop music. It’s a fad but there is a Top 40 list that can make you money and feel good. But the numbers indicate that you will likely be a one hit wonder and fade to obscurity.

But a symphony carries on for years. And it moves people. Isn’t that what you want from your program- to move people and not fade away?

There are three factors to becoming a symphony. At the heart of every great opera or symphony is a story or an emotional narrative.

In addition, tonality is a key. Does it resonate with the listener? If it doesn’t, they won’t listen long. (Especially on webinars where the speaker is reading the slides in a monotone!)

Then there is the movement. To me the movement is the sell through. It isn’t about how many sub-agents that are signed up through your awesome plan to ink every master. It is about how many sub-agents align themselves with you – and sell your stuff! THAT is the most crucial part of the whole symphony – the movement!

So go make music, but try to make it a symphony and not a pop tune.

Sellecom: 101 Ideas for Marketing in the Telecom Jungle by Peter RadizeskiSELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

by Peter Radizeski