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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Feel Good Marketing
Marketing Idea Guy
Thursday, 15 December 2011 07:30
Two of the best ad campaign in my opinion are the AT&T LD I’d Like to Teach the World to Sing ads also from the 80s. Both were feel good ads. It was emotive. Both Coke and AT&T left the audience with a feeling that became associated with their brand. There is no better branding [...]

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What about the Good Jobs?
Marketing Idea Guy
Friday, 30 September 2011 12:36
“Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever?” writes Seth Godin in his blog. According to the NY Times, there are only 1.2 Billion good jobs in the world – and [...]

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Why Blog? BarCampTampa style
Marketing Idea Guy
Sunday, 25 September 2011 09:39
Yesterday was BarCamp Tampa Bay 2011 with a record of 350 attendees. Lots of tech talk, even in the BlogCamp Tampa room. We did have a couple of good talks about how to be a better blogger. My talk on Why Blog was interactive, which if you know me is how I like it. I [...]

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The Idea of 150%
Marketing Idea Guy
Tuesday, 06 September 2011 06:09
The whole idea of giving more than 100% is goofy. How do you give more than all? With the passing of Trey Pennington over the Labor Day weekend, a few blogs wrote about the pressure they were under in today’s economy and ever changing marketplace. I’m confused by that. While I am not as well [...]

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Time Management Lesson
Marketing Idea Guy
Monday, 04 July 2011 12:14
Here is an hour long video from the deceased Carnegie-Mellon Professor Randy Pausch on Time Management. As he states in the beginning, who is better qualified to give lessons in Time Management that someone diagnosed with terminal cancer. Well worth a listen.

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Happy Birthday America!
Marketing Idea Guy
Monday, 04 July 2011 12:01
This is an awesome photo of the Space Shuttle Endeavour taking off. In his inaugural address in 1961, JFK’s speech really set the tone for what the USA could and would attain. We need more of that. “But let us begin!” Ask not what Your Country can do for you, But what You can do [...]

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My Perspective
Marketing Idea Guy
Monday, 02 May 2011 06:00
Last night, Americans celebrated the death of Osama bin Laden, especially at such symbolic places as Ground Zero and the White House. Maybe celebrated isn’t the right word. Because in saying we assassinated him, the US killed OBL, and that we were cheering his death, we need to reflect on how the rest of the [...]

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