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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

7 Line Marketing Plan
Marketing Idea Guy
Wednesday, 17 December 2008 11:34
Jay Conrad Levinson wrote the Guerrilla Marketing Handbook with Seth Godin in 1994. Things have changed a lot since then. Hyper-competition for one thing. The ubiquity of the Internet for another. Entrepreneur magazine says that it takes 5 minutes to create a top-notch marketing plan. I disagree because it takes about 45 minutes to clarify [...]

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