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Marketing Idea Guy
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Thursday, 02 September 2010 19:35 |
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I saw Brad Sugars, founder and CEO of ActionCoach, this week. A 3 hour seminar that I left after 1.25 hours. I’ve heard most of his 28 points before – and I can’t really buy into Brad Sugars and his multi-millionaire persona. (I’m not the only one with issues, see here.)
I have had interactions with [...] |
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Can You Sell Via Social Media? |
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Marketing Idea Guy
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Friday, 27 August 2010 09:49 |
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I just read this blog post, Can you sell your product using social media networks?
He states, “The Social Media area of the New Media is a listening platform, NOT a selling platform.” I believe that, but so many use it as a broadcast media. A PR machine. That doesn’t work for attention or selling.
Social media [...] |
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Marketing Idea Guy
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Tuesday, 24 August 2010 07:47 |
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There are very few commercials that work. By that, I mean that they reach me. It seems so many are just crappy creative work with no message.
I like this new commercial from Subaru.
Subaru Baby Girl Driver
It reminds me of the long distance commercials from the mid-1980’s. Emotive.
Ma Bell’s Reach Out and Touch Someone
Or the [...] |
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Seth on Sales versus Marketing |
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Marketing Idea Guy
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Thursday, 05 August 2010 11:50 |
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Seth Godin gives 9 Things about Sales that Marketers need to learn. (And then some lessons on Referrals as well). |
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Marketing Idea Guy
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Tuesday, 27 July 2010 10:43 |
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These are the notes from Gitomer’s 5.5 Things Sales Professionals Whine About.
If you say you Lost the sale on Price, what you are really saying is that you did not establish your Value. Without Value, it comes down to Price only. Remind yourself What is your USP?
If you can’t get an appointment, it’s because you [...] |
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Marketing Idea Guy
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Monday, 26 July 2010 17:29 |
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Here’s some thoughts on the subject of Happiness. I’m no expert, but I’m a student.
Your own Happiness is your Responsibility. Not anyone else’s. If you are Unhappy, it lies within you to fix it.
People don’t make you Happy. You are reacting to the stiuation. The only 3 things we can control in life are:
Your actions.
Your [...] |
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Marketing Idea Guy
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Tuesday, 13 July 2010 08:35 |
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Listening is a skill. Not just for salespeople. As a culture, we are losing the Art of Conversation.
Listen as if you care what the other person is saying. Don’t just wait for your turn to say something or blather.
Active Listening Is an Essential Sales Tool by Keith Rosen contains Eight Ways to Become the Most [...] |
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