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A Social Media Video Moment |
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Marketing Idea Guy
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Monday, 30 November 2009 05:28 |
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UTB Social Media Seminar from Zack Koczanski on Vimeo.
Coverage of the UTB Social Media Seminar at the Hilton Garden Inn, Oldsmar on Friday September 11, 2009. Sponsored by the UTB Chamber of Commerce, the event drew over 40 people. The topic was “Social Media – does Your Business Belong in This Game?” [...] |
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Is There a Facebook Strategy for Business? |
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Marketing Idea Guy
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Monday, 30 November 2009 05:16 |
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Slate has a list of 50 companies using Facebook well. It isn’t about yelling “Be my fan!” (And any companies doing that should fire their PR/Marketing firm, because being a “FAN” is about want not begging).
One strategy is to use Facebook for contests. That drives traffic.
Another strategy is polls. There is nothing better [...] |
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Marketing Idea Guy
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Monday, 23 November 2009 10:01 |
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Lots of talk about using video for marketing. YouTube has the majority of the online video audience with 40%. The significant statistic is this: The duration of the average online video was 3.8 minutes. The average viewer on Hulu only watches 1 hour and 17 minutes of video in the month. That means many, [...] |
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Online Offline Same Principles |
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Marketing Idea Guy
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Wednesday, 04 November 2009 07:06 |
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Interesting article:
“”I believe that one of the key things that keep small businesses small is that the owners maintain a small business mindset. For many, being small is just fine. They don’t ever want to be anything more than a mom and pop operation. But others dream big and want to see big goal accomplished [...] |
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Marketing Idea Guy
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Wednesday, 16 September 2009 04:42 |
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UTB Social Media Seminar from Zack Koczanski on Vimeo.
From the Upper Tampa Bay Chamber of Commerce and BOSS Social Media seminar: Does Your Business Belong in the Game? |
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Marketing Idea Guy
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Tuesday, 15 September 2009 05:17 |
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Here are a couple of lessons in website usability from my perspective.
One: know what you want your website to be. Is it a static brochure? Will it be a sales tool? Will it be a knowledge dump? Hint: It can’t be all 3.
Like all marketing materials, it has to have a clear message, a call [...] |
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Do You Have a Playbook for Winning More Sales? |
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Marketing Idea Guy
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Monday, 14 September 2009 20:56 |
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How do you build accountability and motivate a sales team in these uncertain times?
What can you do to meet or even exceed sales quota and produce the results demanded of you?
How do you turn around under-performers and hold on to your top producers?
In this difficult economic climate, most sales cycles are doubling, some are even [...] |
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