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Is a Social Media Campaign News? |
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Marketing Idea Guy
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Monday, 17 August 2009 16:24 |
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Nuvox is an alternative phone company servicing businesses in the Southeast. Recently, Nuvox announced that they “launched a Social Media campaign to increase brand awareness and establish a greater presence on the web. NuVox’s overall marketing strategy combines social media tactics and traditional public relations practices to promote the NuVox® brand to its target customers.”
“With [...] |
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Social Media and Marketers |
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Marketing Idea Guy
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Friday, 14 August 2009 09:49 |
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Top 49 CMO’s on Twitter.
Marketers embrace Twitter over Facebook.
Two-Thirds of Marketers Now Use Social Media. |
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Remember to Listen to the Music |
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Marketing Idea Guy
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Friday, 14 August 2009 08:46 |
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Fascinating experiment in Boston (read about it here). Is it a perception problem? Or is it that we are just so busy we have tunnel vision? |
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Seth Godin vs Chris Brogan |
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Marketing Idea Guy
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Wednesday, 05 August 2009 13:59 |
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Seth Godin is a marketing strategy guru. He is my favorite author and thought leader. Seth Godin was talking about permission marketing long before social media came along. (Platforms like LinkedIn, Facebook and twitter are permission based tools for marketing and communications). Chris Brogan is the up-and-comer expert in social media tactics. This article explains [...] |
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Marketing Idea Guy
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Friday, 19 June 2009 10:22 |
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SmallBizTrends.com has some info about the CAN-SPAM Act and how to comply. From the article, your email marketing is compliant if you do these 4 things:
the subject line is not misleading and advertisements are clearly labeled as such;
the email headers, sending email address and other identifiers in the headers have not been tampered with in [...] |
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What are Non-profits to do? |
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Marketing Idea Guy
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Wednesday, 10 June 2009 05:29 |
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With public dollars drying up and corporate donations down, what are non-profits going to do for the shortfall? In Seth Godin’s book, Flipping the Funnel (for non-profits), you need to hand the bullhorn over to your evangelists. Non-profits could keep spending money on mass marketing campaigns, but it’s easier to leverage your current donor file. [...] |
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Marketing Idea Guy
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Friday, 29 May 2009 13:06 |
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Want to learn a little something about Direct Marketing? I have quite a few clients using direct marketing, so I am bringing in an expert.
On Friday, June 5th, 2009 at 3 PM Eastern time, join us as we welcome Steve Tingiris, founder of Prospect Smarter and then launched Enthusem.com, which is an online/offline direct [...] |
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