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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Twitter Tips for Businesses
Marketing Idea Guy
Thursday, 09 April 2009 18:29
Right now Twitter is hot. It’s trending and everyone has an opinion, even me. So here are a couple of other opinions (tips) on Twitter for Businesses. Free Twitter Ideas that Will Engage Customers and Build Loyalty. One message: “Think tactical, get tactical.” Main message: Engage people, it’s about being social. 10 examples of creative Twitter uses. You [...]

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Intermediate Social Media
Marketing Idea Guy
Tuesday, 07 April 2009 07:41
One thing to think about in Social Media is that it is supposed to be SOCIAL. So be Interactive. Have a Conversation. Tell a Story. Be Interesting, but remain authentic. Then you have to measure or at the least pay attention to your online reputation. “Here’s a mix of 67 sites, tools and companies that do [...]

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Intro to Social Media
Marketing Idea Guy
Tuesday, 07 April 2009 06:26
One of the better presentations I have seen on social media NWF Staff: Intro to Social Media

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How to Jump from W-2 to Freelancer
Marketing Idea Guy
Friday, 03 April 2009 08:42
At IM Spring Break, the talk from attendees that hold a W-2 is that they want to be a freelancer. (What’s a W-2? An employee). Do you want to be a Freelancer or an Entrepreneur? Big difference. A freelancer is, in the words of E-Myth, a Technician. He trades hours for money and has traded in [...]

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24 Twitter Tools
Marketing Idea Guy
Sunday, 29 March 2009 20:55
Ken Hyder blogs about 14 Tools of Highly Effective Twitter Users, including the following: Follow Cost hashtags tweet stats Tweetake (for backup) Twitpic Grader Then Daily SEO Blog has 10 Twitter tools to effectively manage your followers, like: Who’s following me? Mr Tweet- who’s interesting? Mr Cleanr In more Twitter / Social Media news, CIO.com has article about how SalesForce.com has embraced both Twitter and Facebook. [...]

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JetBlue: A Social Media Case Study
Marketing Idea Guy
Sunday, 29 March 2009 20:06
On Socialized PR blog, there is a description of an interaction with JetBlue Social Media team on Twitter. It seems that JetBlue’s Communications department is doing a good job of using Twitter to interact with customers. I have often seen JetBlue and Southwest on Twitter helping customers out; pointing out delays; and complimenting customers. [...]

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Coca-Cola Ad in 2009
Marketing Idea Guy
Friday, 27 March 2009 09:23
Is it social commentary? Towards the end, it seems like the message is: “Connect with People”, not avatars, not via the computer or the Internet, but Face-to-Face. Personally, I think it is the biggest issue facing Gen Y and Z — not enough personal interaction. The number 1 thing about Social Networking, Social Media, or [...]

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