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Marketing Idea Guy
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Friday, 27 March 2009 09:19 |
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Coca-Cola brought back the 1971 theme of “I’d like to buy the world a Coke” in 1984. It was a great creative message. The song, the lyrics, the costumes, and visuals. |
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25 Ways to Prevent Layoffs |
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Marketing Idea Guy
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Thursday, 26 March 2009 11:21 |
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CFO’s don’t think 2009 will be the year of recovery - “83 percent predicting we won’t see relief until the first half of 2010 or later,” according to the TechJournalSouth.
Options CFO’s are considering or using to avoid layoffs include:
Redistribution of responsibilities;
elimination of bonuses;
restructuring;
reduced payroll and
options to telecommute.”
Reduced payroll can include: shortened work weeks; no overtime; [...] |
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My Thoughts on Social Media Use |
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Marketing Idea Guy
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Saturday, 21 March 2009 11:30 |
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Maybe this isn’t you, but I am getting burned out on “social media”.
LinkedIn Answers and Group Discussions used to be useful. Now its many self-promotional crap. One group had to turn off discussion because it was filled with useless posts. It was near impossible to keep up with the message board or to find anything [...] |
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Top 5 Social Media Truisms |
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Marketing Idea Guy
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Thursday, 19 March 2009 10:00 |
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Social Media is a fluid idea. MySpace, LinkedIn, Ning, Facebook, Twitter, blogging, and the other social media applications have a lot of mystery surrounding them.
Number one is that these are all just tools to be used. Used for what? To have a conversation.
Number two is that social media is mainly about being Social. That means [...] |
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Marketing Idea Guy
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Friday, 06 March 2009 04:27 |
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In the session on Corporate Blogging at the AMA Tampa Bay’s Web Strategies Summit today, I am presenting with Shawna Vercher of VTi-Web and the HuffingtonPost.
Rolling out a blogging platform too. Details here. |
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Marketing Idea Guy
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Wednesday, 25 February 2009 03:51 |
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Keith Rosen is an executive sales coach and author of a bunch of books including the Coaching Salespeople into Sales Champions, which was named Sales Leadership Book of the Year!
Keith also received a Stevie Award for The Sales Education Leader of the Year.
Keith has released a prospecting checklist for you to use to schedule more [...] |
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