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Is Online Marketing a Silver Bullet? |
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Marketing Idea Guy
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Tuesday, 20 January 2009 13:42 |
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The short answer to the question, Is online marketing a silver bullet? is No. In this social media article, I explain that not everyone is online, so online marketing isn’t ofr everyone. Look, if you are Coke or McDonald’s, and you are trying to grab the youth, then, yeah, you need a snazzy online marketing [...] |
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Leadership in These Times |
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Marketing Idea Guy
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Tuesday, 20 January 2009 13:16 |
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In this article from the Seattle PI, Leaders shouldn’t be silent in tough times.
Wise leaders understand that emotions are contagious.
Discuss relevant matters openly and appropriately.
Keep your people connected - Face-to-Face not all electronic.
Reduce physical and electronic clutter.
Offer skill development, coaching support and training for your people.
Overall, just manage by walking around and connecting with your [...] |
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Is it Worth it? Social Media ROI Calculator |
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Marketing Idea Guy
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Tuesday, 20 January 2009 13:02 |
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While social media marketing has no dollar cost, it has a tremendous time cost. And because you can get sucked into Facebook fun and the world of Twitter, it is easy to ask “Is it worth it?”
Well, here’s a Social media Calculator!
It also depends on what you are marketing and who the target market is. [...] |
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What PR People Need to Know about Bloggers |
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Marketing Idea Guy
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Monday, 19 January 2009 07:10 |
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I get a good amount of email from PR firms for tech companies. Too much actually. I say that because I get lots of emails from people who have never read my blog. If you haven’t read my blog, how do you know what I cover? Would you send a Fashion editor at a newspaper [...] |
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Marketing Idea Guy
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Sunday, 18 January 2009 16:56 |
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Text messaging or SMS messaging or texting to people’s cell phones is a popular topic of discussion.
The Small Biz tech Advisor has Q&A about this topic including mentioning 2 providers.
For example, Sumotext offers small businesses a monthly plan for $79, which includes up to 1,000 messages per month and 8 cents for each additional SMS. [...] |
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Marketing Idea Guy
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Sunday, 18 January 2009 16:48 |
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If you are using Social Media, you want to know how much attention you are getting and what people are saying about you (and your brand). To begin, you need Google Analytics — and you should look at it regularly (unlike me). There are two articles (here and there) about tools to listen on social [...] |
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35 tips for getting started with social media |
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Marketing Idea Guy
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Sunday, 18 January 2009 16:43 |
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A pretty simple guide for entrepreneurs by Mike Fruchter on how to get started with social media - website, blog, video, twitter, RSS.
“Do not ignore the simple concept of “transparency.” Personalize your brand. People relate to people much more effectively than they can a logo or commoditized brand.” |
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