|
Marketing Idea Guy
|
|
Friday, 16 January 2009 12:52 |
|
On LinkedIn Answers today, there was a discussion about whether ROI discussions matter in sales in this economic situation. This was a good answer from Thomas Biggs.
As a former CFO of a billion dollar organization a positive ROI was necessary to get my support. To get my support a project had to have the following [...] |
|
Can You Market like Obama? |
|
Marketing Idea Guy
|
|
Friday, 16 January 2009 06:07 |
|
Flyn Penoyer asked on LinkedIn Answers: Web Marketing: What do you think Obama’s success using the web says about the power it has for small businesses.
My answer: Small businesses rarely have an overall marketing strategy, nor do they consistently work a marketing plan. Obama had many talented folks working different marketing avenues. A small business [...] |
|
Marketing Idea Guy
|
|
Tuesday, 13 January 2009 09:46 |
|
In this article about email (specifically email marketing), the author makes a good point here:
When people don’t want to spend money, you have to market to them with more personalization and relevancy, not less. If people are afraid to spend, no amount of percentage off is going to change that underlying psychology. Instead, [...] |
|
|
Marketing Idea Guy
|
|
Monday, 05 January 2009 11:34 |
|
Harvard Business revenue has 3 articles about Better marketing. One on Obama. Another on marketing during a Recession. And the third is interesting because it asks How would Walt Disney market in 2009. IN all cases, story and delivery are the Key. |
|
Best and Worst Marketing Ideas |
|
Marketing Idea Guy
|
|
Monday, 05 January 2009 04:22 |
|
Entrepreneur magazine has a list of the best and worst marketing ideas ever. Vegas, Mac, Reese’s Pieces, Tylenol, Nathan’s, Livestrong and Blendtec have some of the best ideas that can translate into lessons for any marketing professional.
Worst idea actually went to America’s Top Guerrilla Marketer (according to FastCompany), Sam Ewan of Interference.
By looking at good [...] |
|
|
It’s About Telling a Story |
|
Marketing Idea Guy
|
|
Monday, 29 December 2008 11:15 |
|
This is the story about Organic cotton. Some folks (like my wife) are in to the whole organic story. But how much is it a fable when only 5% of the fabric is Organic Cotton (or Bamboo) and the other 95% is regular cotton?? Would you buy a head of lettuce that was 5% Organic?
QuickSilver [...] |
|
Marketing Idea Guy
|
|
Monday, 29 December 2008 07:57 |
|
John Haydon has a post about How To Avoid Being an Ass on Twitter, which I think should be a must read. People are using Twitter as a broadcast channel. To do that they need to get to 1000’s of followers, so they use every trick out there. Some people have the numbers because of [...] |
|
|
|
|
<< Start < Prev 11 12 13 14 15 16 17 18 19 20 Next > End >>
|
|
Page 19 of 23 |
