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Marketing Idea Guy
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Monday, 29 December 2008 07:23 |
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Big Corporations have dabbled in social media marketing, but it looks like Liberty Mutual might have gotten it right. Wheel on the Web has a story from Parade magazine about The Responsibility Project from Liberty Mutual, which started with videos based on Pay It Forward, and has the general marketing theme of Responsibility. It’s a [...] |
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Top 5 Ways To Find Your Business |
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Marketing Idea Guy
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Tuesday, 23 December 2008 12:01 |
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I’m going to Go Local for a couple of posts (like here). Small Business Trends has an article about “the top 5 ways people find local businesses according to Comscore“:
31% Visit a search engine - most research without a specific brand or business name in mind and a specific location (i.e. a plumber [...] |
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10 Tips for Using Twitter And Email Marketing for B2B |
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Marketing Idea Guy
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Monday, 22 December 2008 07:48 |
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This article is about cross-pollinating your email subscribers with your Twitter followers. It’s a good guide on using Twitter to drive website traffic (for a free report or an interview or a video) and collect email addresses for email marketing with a newsletter or special reports. Read it here. |
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Top 5 Telecom Marketing People |
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Marketing Idea Guy
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Thursday, 18 December 2008 09:16 |
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This is a list of the top 5 people that help telecommunication companies with marketing. By telecommunications companies, I mean, internet service providers, CLEC’s, VoIP providers, managed service providers, and wireless broadband providers.
Mandy Minor at J Allan Studios
Brenda Young at Marbay Group
Suzanne Urash at CRE8 Group
Peter Radizeski at RAD-INFO, Inc.
Andy Abransom at Comunicano
(This list was [...] |
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Marketing Idea Guy
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Thursday, 18 December 2008 07:36 |
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When coaching with Loral, it was always about the Cash Machine and RGA (revenue generating activities). If it didn’t generate revenue, outsource it. It’s about activity, but more importantly, the RIGHT activity. In marketing, you might be throwing spaghetti at the wall to see what sticks, but is that the right activity? Will it garner [...] |
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Marketing Idea Guy
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Thursday, 18 December 2008 07:19 |
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You have to find your mate. Court them. Eventually propose. Although that may not be what dating is like today. Here are 3 articles explaining how Selling is like Dating.
Business development 101: It’s a lot like dating. “You can stand outside the supermarket, asking every passer-by to kiss you — but it’s hard work [...] |
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Marketing Idea Guy
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Wednesday, 17 December 2008 11:34 |
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Jay Conrad Levinson wrote the Guerrilla Marketing Handbook with Seth Godin in 1994. Things have changed a lot since then. Hyper-competition for one thing. The ubiquity of the Internet for another. Entrepreneur magazine says that it takes 5 minutes to create a top-notch marketing plan. I disagree because it takes about 45 minutes to clarify [...] |
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