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Marketing Idea Guy
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Wednesday, 17 December 2008 07:14 |
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At the December AMA Tampa Bay luncheon, the speaker was Melissa Helms, co-founder of the Pediatric Cancer Foundation and partner in Keep Me In Stitches, talking about Cause Marketing. This has been the break-out year for the Susan G. Komen Breast Cancer Foundation. Pink ribbon marketing with everyone from M&M’s to Yoplait to Pepperidge Farms.
Helms [...] |
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Difference Between Marketing and PR |
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Marketing Idea Guy
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Tuesday, 16 December 2008 08:59 |
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On Twitter Sarah Evans asked what the difference was between marketing and public relations to be answered on twitter in less than 140 characters. Here are some answers:
Marketing is what gets people through the door, PR is what keeps them coming back.
In my world? Marketing connects people to me as a service or brand. PR [...] |
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Marketing Idea Guy
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Monday, 15 December 2008 10:10 |
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I’m following people on Twitter and Facebook to see what the whole “Social Media” experiment is. Part of me believes that it is yet another get rich quick scheme. However, not all that many folks are actually raking in cash. (GigaOm had to get another round of money this year, so maybe there isn’t enough [...] |
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OlgivyPR on Twitter for Business |
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Marketing Idea Guy
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Tuesday, 09 December 2008 10:39 |
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Ogilvy PR 360 DI Twitter Webinar
View SlideShare presentation or Upload your own. (tags: ogilvypr pr) |
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Marketing Idea Guy
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Monday, 08 December 2008 08:21 |
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When I talk about Marketing, I usually talk about Niches, smaller pieces of the marketplace. I do this because it is easier to create a message and advertising campaign for a smaller group than for Everyone. To market to Everyone costs millions of dollars. (The Big 3 spent $7B this year on advertising their cars).
In [...] |
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Marketing Idea Guy
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Monday, 08 December 2008 07:21 |
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Beth Harte of MarketingProfs has a nice article about Strategy and ROI in Social Media. It’s a good basic primer. The only thing that people need to remember is that Social Media has a time expense. And that time put in has a value as well.
For another good post about the Fundamentals of Social [...] |
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Inbound Marketing versus Outbound |
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Marketing Idea Guy
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Monday, 08 December 2008 05:59 |
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Hubspot has a video series on YouTube that gives the impression that cold calling and other “old school” techniques will be replaced by this “new social media”. There is one big problem with the video: Cold calling is not marketing. It’s Sales. Big difference.
According to Wikipedia, “Marketing is a business term referring to the promotion [...] |
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