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Marketing Idea Guy
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Monday, 17 November 2008 10:02 |
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I knew spam was profitable. Otherwise it would have stopped long ago. Researchers have found that the Response rate is 1 in 12.5 million spam messages sent.
A single response from 12 million e-mails is all it takes for spammers to turn annual profits of millions of dollars promoting knockoff pharmaceuticals, according to an unprecedented new [...] |
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Beginning Manifesto on Marketing 2.0 |
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Marketing Idea Guy
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Friday, 14 November 2008 12:50 |
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Marketing as the top CMO’s understand it is about more than Brand Awareness. It is about total perception in the marketplace. Reputation if you will. It’s more than Public Relations and advertising. Telecommunications companies are finding that while bundles attracts clients, a clean bill, reliability, and customer care.
With websites like VerizonSucks.com and JobVent.com and DSLReports, [...] |
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Marketing Idea Guy
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Friday, 14 November 2008 08:08 |
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In this commercial by Nike called Courage, Nike uses numerous video clips and pictures to express its message. I wish more presenters would do something similar with PowerPoint instead a screen filled with words that they will read to the audience. |
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Marketing Idea Guy
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Monday, 10 November 2008 05:49 |
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Thanks to my buddy, Eric, I was able to have dinner with a Jack Daly and watch his presentation on Friday. He reminded me of a few things:
The Peter Principle in action: If you take your best sales guy and make him a manager, he will fail. Sales folks are instant gratification types; sales managers [...] |
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ISPCON: the Marketing Spotlight |
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Marketing Idea Guy
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Thursday, 06 November 2008 08:26 |
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Next week, Jack Brandt of Register.com and I are back at ISPCON to do another session on Marketing. For those that read this blog, here’s a thank you gift - the presentation early.
As many of you know, I don’t use PowerPoint during my sessions, but these are the ideas I will be trying to convey [...] |
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