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Marketing Idea Guy
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Tuesday, 24 August 2010 07:47 |
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There are very few commercials that work. By that, I mean that they reach me. It seems so many are just crappy creative work with no message.
I like this new commercial from Subaru.
Subaru Baby Girl Driver
It reminds me of the long distance commercials from the mid-1980’s. Emotive.
Ma Bell’s Reach Out and Touch Someone
Or the [...] |
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Seth on Sales versus Marketing |
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Marketing Idea Guy
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Thursday, 05 August 2010 11:50 |
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Seth Godin gives 9 Things about Sales that Marketers need to learn. (And then some lessons on Referrals as well). |
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Marketing Idea Guy
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Tuesday, 27 July 2010 10:43 |
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These are the notes from Gitomer’s 5.5 Things Sales Professionals Whine About.
If you say you Lost the sale on Price, what you are really saying is that you did not establish your Value. Without Value, it comes down to Price only. Remind yourself What is your USP?
If you can’t get an appointment, it’s because you [...] |
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Marketing Idea Guy
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Monday, 26 July 2010 17:29 |
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Here’s some thoughts on the subject of Happiness. I’m no expert, but I’m a student.
Your own Happiness is your Responsibility. Not anyone else’s. If you are Unhappy, it lies within you to fix it.
People don’t make you Happy. You are reacting to the stiuation. The only 3 things we can control in life are:
Your actions.
Your [...] |
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Marketing Idea Guy
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Tuesday, 13 July 2010 08:35 |
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Listening is a skill. Not just for salespeople. As a culture, we are losing the Art of Conversation.
Listen as if you care what the other person is saying. Don’t just wait for your turn to say something or blather.
Active Listening Is an Essential Sales Tool by Keith Rosen contains Eight Ways to Become the Most [...] |
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7 Reasons You Might Fail to Become the Best in the World |
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Marketing Idea Guy
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Monday, 12 July 2010 04:25 |
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7 Reasons You Might Fail to Become the Best in the World
You run out of time (and quit).
You run out of money (and quit).
You get scared (and quit).
You’re not serious about it (and quit).
You lose interest or enthusiasm or settle for being mediocre (and quit).
You focus on the short term instead of the long (and [...] |
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Marketing Idea Guy
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Sunday, 13 June 2010 19:17 |
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350 words is an easy target. It’s a half page column in a magazine. (It’s my quota every month for the print magazine, Internet Telephony). Hugh MacLeod of Gaping Void says that 300 words a day is easy. He’s right (and write). Read it here.
If you are blogging, you have to do it regularly. So [...] |
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