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It’s Execution, Not Ideas |
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Marketing Idea Guy
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Monday, 19 April 2010 08:14 |
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The trouble with many entrepreneurs is that they have so many ideas. Ideas come at them from every where. Here’s the rub though: it’s not the idea; it’s the execution.
Any idea is nothing until acted upon.
How often have you heard someone say, “They stole my idea”? They didn’t steal anything. You have to act on [...] |
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Does Your Brand Polarize? |
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Marketing Idea Guy
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Thursday, 08 April 2010 18:28 |
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In Seth Godin’s blog post, Secrets of the biggest selling launch ever, he writes 10 tips for shipping as secrets that Apple utilized for its iPad launch.
The biggie is “Don’t try to please everyone!”
I spend a good portion of my day convincing clients that their target is NOT Everyone. For example, if you are [...] |
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Marketing Idea Guy
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Tuesday, 06 April 2010 11:35 |
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Followers: maybe its about a lack of leaders, but why is everyone a follower?
Fans: maybe because there aren’t that many products and services to be thrilled about; the bar is set so very low. |
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Thinking Through Social Media |
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Marketing Idea Guy
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Tuesday, 06 April 2010 11:26 |
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Yesterday, I was reading this blog post where social media was re-defined as conversational media — or as I am going to call it conversational marketing.
Let’s face it, social media is about conversation. It is about spreading a message, an idea or a story. But at its foundation it is marketing, because what is marketing [...] |
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Interesting Social Media Cases |
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Marketing Idea Guy
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Wednesday, 17 March 2010 07:59 |
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Humorous but true: 10 Questions for the Social Media Expert
Case Studies of Social Media – a collection by Peter Kim. [Master list # 3]
SMB companies are finding that they are losing money on social media because it takes much longer than they thought. (see WSJ article)
On B2B Social Marketing: ‘Asked to rate the effectiveness of [...] |
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Marketing Idea Guy
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Wednesday, 17 March 2010 06:20 |
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So I have 2 posts about the speakers at GROWCO (here and here). The first one is a rant because I was frustrated and disappointed, but the second one does offer some tidbits gleaned from the speakers.
On RAD’s Radar has a bunch of the insights and quotes from the sessions I attended at GROWCO.
Now I [...] |
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Marketing Idea Guy
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Tuesday, 16 March 2010 13:22 |
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So yesterday I reviewed (kinder word) two days worth of INC magazine’s GROWCO conference in Orlando.
Today, Mike Hofman, editor of Inc.com, and Athena Scindelheim, manager of events for INC’s parent, Mansueto Ventures, both stopped me. I kind of puked on Mike about my frustration with the speakers. Athena read my blog and we talked about [...] |
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