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Why I’m Hard on Event Planners, Speakers |
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Marketing Idea Guy
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Monday, 15 March 2010 11:37 |
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I’m sitting at the INC magazine GROWCO event. My experience with the content of the speakers has not been great so far.
The Elevator Pitch guys were fantastic. On topic. Great info. Engaging and interactive.
Norm Brodsky is a lively speaker with great stories – just read his column on INC. On topic? Not so much. When [...] |
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What’s Wrong With Your Website? |
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Marketing Idea Guy
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Tuesday, 09 March 2010 12:26 |
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It strikes me as funny that spam about SEO comes from companies you can’t find in a Google search and companies in the Internet space have websites that suck.
There are a number of factors that go into web design, including why are you building the web site? That’s first and foremost. Why? To sell something? [...] |
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Marketing Idea Guy
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Monday, 08 March 2010 18:30 |
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With real unemployment above 17% nationwide, we are moving into the Era of Freelancers.
What does that mean?
The idea of job security is ended. The responsibility for job security, income, benefits and retirement will be solely in the hands of the workers from now on.
Whether you intended to be a Freelancer or not, you will need [...] |
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Marketing Idea Guy
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Friday, 26 February 2010 04:26 |
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So I am trying out Google Buzz, which is integrated into my Gmail account. I didn’t pick many folks to follow in my experiment. But it has quickly become like Facebook to me: too much noise to be worth the time spent.
I find that if I don’t carefully monitor my social media time, I can [...] |
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Marketing Idea Guy
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Monday, 22 February 2010 17:23 |
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You can’t read any marketing material without hearing about social media – Twitter, Facebook, LinkedIN, Google Buzz, tec. — but blogging is also a social platform. Twitter is defined as a micro-blogging service. Instead of a whole paragraph or a whole page, it is a 140 character blog post to the Twitter service. Who says [...] |
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Marketing Idea Guy
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Monday, 22 February 2010 16:41 |
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Marketing is about spreading an idea.
That idea can be a service, product, a goal or an actual idea.
It only spreads if it is worth talking about. To spread it, you have to tell a story. You only get to tell the story to people who are listening to you.
Who is actually listening to you? Why are they [...] |
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Marketing Idea Guy
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Monday, 15 February 2010 07:27 |
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As the unemployment rolls top six million people (plus the uncounted and totally discouraged), we have to face a couple of facts:
1. quite a few people do not have the skills for today’s knowledge economy
2. our education system doesn’t equip students with employment skills
We live in an Outsourcing environment. Companies are downsizing, but are also [...] |
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