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Marketing Idea Guy
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Monday, 11 January 2010 09:11 |
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While reading Gary Vaynerchuk’s Crush It, I realized that he wasn’t the first to say Brand Yourself. In fact, Tom Peters wrote “The Brand You 50: Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!” in 1999. Ten years ago!
Fast Company magazine published Tom Peters article titled [...] |
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Everyone is a Social Media Expert |
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Marketing Idea Guy
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Monday, 11 January 2010 06:31 |
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Seriously! Everyone is a social media expert. There are thousands walking around to take your money to teach you about social media. How can you tell the real ones from the opportunistic ones?
Google them. If not much comes up, then they are all talk no action.
Review their Twitter profile. If it is updated multiple times [...] |
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Just Crush It with Gary V. |
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Marketing Idea Guy
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Wednesday, 06 January 2010 19:17 |
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Gary Vaynerchuk was in Tampa tonight speaking about Crush It, his new book. He talked about branding your business via online marketing, which is what has made him famous. (On Wine Library TV).
Gary started in retail at the age of 6 with lemonade stands. That’s right: plural. He had others working for him over the [...] |
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Why You Shouldn’t FaceTweet to LinkedIn |
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Marketing Idea Guy
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Monday, 28 December 2009 11:57 |
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I’m kind of at the end of my rope with people tweeting the same status update across all their networks.
First off, why do I have to be connected to you on Facebook (FB), LinkedIn (LI), and Twitter if you are posting the same message across all three networks?
Next, why are you running the same commercial [...] |
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Marketing Idea Guy
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Monday, 21 December 2009 18:44 |
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So we have all these lame GM car commercials. They won’t work. Why? No story explaining WHY I should buy.
I know that the CEO is from AT&T, so he hasn’t forgotten about AT&T’s Reach Out and Touch Someone ads that worked so well in the 1980s. GM needs to have the CEO stand up and [...] |
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Marketing Idea Guy
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Sunday, 13 December 2009 19:32 |
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In no particular order, five lessons in sales from various coaches and trainers, including Keith Rosen, Jeffrey Gitomer and Seth Godin (who is more marketing but truly understands sales too).
It’s more important to learn what your customer does, than to tell him all about what it is you do.
Search for problems. If there’s no problem, [...] |
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How Not to Sell Sales Coaching |
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Marketing Idea Guy
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Thursday, 10 December 2009 08:05 |
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I attended Jeffrey Gitomer’s Sales Training today sponsored by ActionCoach. ActionCoach was offering a lunch and further training right after the Gitomer 4-hour session. However, it wasn’t a check box on the order page for Gitomer. It wasn’t an add-on sale during that ticketing process. There wasn’t a follow email that said, “Hey, want to [...] |
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