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Testimonial
“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.” Cynthia de Lorenzi, CEO, Patriot Computer Group |
Blogs
| Cause-based Marketing |
| Marketing Idea Guy |
| Monday, 24 November 2008 10:26 |
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An excellent article on Cincinnati.com about Cincinnati based P&Gand its marketing of Pampers via purpose-based marketing.
The purpose of Pampers, conceptualized through cross-department meetings and P&G’s vaunted consumer research, is to be a partner with mothers in the physical, social and emotional development of their children.
Marketing must begin with a purpose, Stengel says, and it should [...]
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