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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

CRM
Marketing Idea Guy
Friday, 30 January 2009 12:08
Is it just a contact database or is CRM (customer relationship management) software really about being efficient in your entire sales process - from prospecting to upsell? “With the cost of selling to a new customer being five times the cost of selling to an existing one you can’t afford to lose established business.’ [...]

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