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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Does Your Brand Polarize?
Marketing Idea Guy
Thursday, 08 April 2010 18:28
In Seth Godin’s blog post, Secrets of the biggest selling launch ever, he writes 10 tips for shipping as secrets that Apple utilized for its iPad launch. The biggie is “Don’t try to please everyone!” I spend a good portion of my day convincing clients that their target is NOT Everyone. For example, if you are [...]

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