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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

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The Big Wheel Ad
Marketing Idea Guy
Sunday, 30 November 2008 09:01
Lexus has a new commercial featuring a child talking about the best Christmas present ever: the Big Wheel. To me this commercial works because it connects with emotions.  (Obviously not all agree - see here.) People buy based on emotion - and rationalize the purchase later (or not which brings buyer’s remorse).  This Big Wheel [...]

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