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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

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Thoughts On ROI
Marketing Idea Guy
Friday, 16 January 2009 12:52
On LinkedIn Answers today, there was a discussion about whether ROI discussions matter in sales in this economic situation. This was a good answer from Thomas Biggs. As a former CFO of a billion dollar organization a positive ROI was necessary to get my support. To get my support a project had to have the following [...]

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