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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Website Usability
Marketing Idea Guy
Tuesday, 15 September 2009 05:17
Here are a couple of lessons in website usability from my perspective. One: know what you want your website to be. Is it a static brochure? Will it be a sales tool? Will it be a knowledge dump? Hint: It can’t be all 3. Like all marketing materials, it has to have a clear message, a call [...]

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