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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

SimpliSafe
NSP Strategist
Monday, 22 December 2008 06:15
From Uncrate, another wireless security system.Get custom-quality security protection for apartment-level prices with SimpliSafe ($225 and up). This ingenious security system uses wireless technology to let the keypad, remotes, motion and entry sensors, and panic button connect to the main base station, which emits an 85-decibel siren and wirelessly contacts the service's dispatch center in the

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John Todd Keynote video
NSP Strategist
Monday, 22 December 2008 06:08
Suzanne Bowen of DIDX captured John Todd's Asterisk keynote from ISPCON on video. Here you go. (Direct link to The Long Tail part on viddler).

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Guy's Art of Customer Service
NSP Strategist
Sunday, 21 December 2008 18:16
Guy Kawasaki has a post about the Art of Customer Service on his AMEX blog. Here are my highlights:The CEO’s attitude toward customer service determines the quality of service that a company delivers. Take responsibility and Don't Finger Point.Keep customers in the loop. Follow Up.Integrate customer service into the mainstream. Let’s see: Salespeople make the big bucks. Marketers do the fun

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Direct Mail
NSP Strategist
Wednesday, 17 December 2008 06:48
I have been helping some clients with some direct mail campaigns and the results are typical. About 1% response and about 0.5% close ratios. Doesn't sound good, but when you mail out 1000 pieces at about $0.30 each is $300 to talk to 10 people and to get 5 sales. That's a $60 customer acquisition cost. Actually, not bad. There are places to get good lists like Melissa Data, Marigold Tech, and

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Do You Have Online Reviews?
NSP Strategist
Wednesday, 17 December 2008 04:02
According to a Rubicon survey, "Online Reviews Second Only to Word of Mouth as Purchase Influencer in US". "Many companies downplay the importance of online communities because only a few percent of all Internet users contribute to them heavily. What they don’t understand is that most other Internet users read those reviews and rely on them heavily when making purchase decisions." Last week I

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No One Gets UM
NSP Strategist
Monday, 15 December 2008 11:46
No one understands Unified Messaging especially Gary Busey in this funny ad for a UM company, who obviously doesn't get it either. This was a good commercial though, Wassup, and these music videos about voting for Change made Top Ads for 2008. Why? They tell a story and evoke emotion (emotive).

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People are not looking for Hosting
NSP Strategist
Monday, 15 December 2008 06:56
According to this article, people searching for "web hosting" are 75% less than in 2004. Probably because they don't call it hosting any more. Now people want a blog platform or a CMS (content management system) like Joomla or Drupal or a website management company. Don't laugh, a friend of mine was looking for a Linux programmer to admin his website as well as be the hosting provider in Tampa.

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