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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Retail Sales Rules from Ma Bell
NSP Strategist
Monday, 19 December 2011 08:36

So Ma Bell developed 6 steps for customer service for the 26,000 employees that work at the more than 2,300 stores that Ma Bell owns and operates. The key is that Ma Bell wants to get away from transactional sales. It "is not in the business of selling products. They are in the business of selling solutions." That's the right mindset.

"Build value. An employee will ask the customer specific questions to understand the purpose of their visit." You need to have real open ended questions that will elicit the information from the prospect.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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6M Are Wireless Only
NSP Strategist
Thursday, 15 December 2011 03:58

New study out about the cord cutting consumers.

By the end of 2011, 6.05 million US households will depend on a wireless or mobile platform (including 3G or 4G) as their only means of accessing the internet, according to research just published by the Strategy Analytics Service Provider Strategies program. This represents 6.9% of total US broadband connections—and a 430,000 net increase over 2010 levels. These “Mobile-Only” customers typically connect to broadband using 3G or 4G-enabled smartphones or PC dongles, and are unable or unwilling to use a wired broadband service such as cable, DSL or fiber.

Cable is winning the broadband war. DSL is shrinking. Mobile is increasing, At least according to this study.

Remember that this is a consumer (residential) study. This will have impact triple-play bundles. It will also seriously affect the revenue of telcos in 2 ways.

One: they spent all these billions to get into TV - the least profitable service in the bundle - at a time when content charges are increasing, killing off profit and customers. Instead of trying to win the phone/Internet war, telcos wanted it all - despite the partnerships they already had with DBS companies (DISH + DirecTV).

Two: more data only usage of the 3G/4G network will require more and more investment in network, spectrum, towers and backhaul. Cellcos are finding that ARPU is not increasing at the same rate as investment and maintenance of the cellco network. Plus most cellcos - especially VZW and ATT - have lost all the wireline revenue of the wireless-only customers. Revenue that was almost pure profit since the network was paid for.

What's the future of DSL? Who knows really. Can the ILEC's just let the copper go to waste? Frontier, FairPoint, Windstream, Cincinnati Bell, TDS and CenturyLink can't. The RBOC's might, but I'm not certain that they have a plan to get out of the combined debt. VZ has $54B in debt of which $8.5B matures in a year. Ma Bell has $69B of long-term debt, which it spreads throughout its empire of subsidiaries.

Luckily, CLEC's can still take advantage of the copper plant to deliver business services, but they better have a plan in place for network 20K feet from the CO, because that will likely have to be installed by CLEC's themselves soon.

And if everyone is going wireless, is MVNO a profitable model? By bet is NO.

Are you making plans for What Happens When? Need help? Call RAD-INFO INC at 813-963-5884.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Exit Strategy
NSP Strategist
Wednesday, 14 December 2011 14:17

Saw this while looking through cartoons for my new business cards @gapingvoid. This cartoon is here.

[side note and not an affil link: You can get cool business cards with a cartoon on them here.]

Hugh MacLeod is a great marketer. His page about smarter wine has a couple of interesting thoughts via cartoon, because Hugh is a cartoonist, marketer and entrepreneur. Go take a look.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Farewell to Copps
NSP Strategist
Wednesday, 14 December 2011 13:42

My favorite FCC Commission is resigning at the end of his 10 year term. Commissioner Mignon L. Clyburn gave him a nice send off today. You can read it here. "He’s part professor, part watchful critic, part sage, but is all friend, all mentor, and all public servant." He's been fair, which is more than I can say for most of them. Good luck, Mr. Copps.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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What Business Are They in?
NSP Strategist
Friday, 09 December 2011 10:12

The VZW-SpectrumCo deal has every blogger in a frenzy. GigaOm is writing how DirecTV's partnership with VZT is over since VZ will start selling cable's TV product. My head hurts from even reading that. The Duopoly are going to start re-selling each others services? Where and when?

Yes, the SpectrumCo MSO's - BHN, TWC and Comcast - will be selling VZW mobile data and voice as sales agents (like Qwest). I don't know how they leap from that to VZT is going to be selling Comcast TV. But the WSJ printed, "Then these rivals will cooperate and cross-sell their services in ways to confound regulators who pay lip service to creative destruction but still expect businesses to stay in their neat categories."

FiOS is done. That project was a financial failure for VZ, because it costs more than they thought to pass a house with fiber, acquire that customer, install that service over the FiOS network, and retain that customer. The costs were higher, the take rate was lower (expectation was 50%, they are at 28% partially due to MDU FiOS projects) and the ARPU was lower. It's as low as $79 for a triple play bundle in Tampa - not including the huge fees and add-on charges.

VZW is piloting fixed LTE, maybe in conjunction with DirecTV to sell more broadband and voice. DirecTV has installers for this. However, GigaOm reports that Verizon Communications CEO Lowell McAdam confirmed this pilot is dead. This doesn't mean DSL is dead (as DSLR is speculating and what LightReading is saying). DSL has always been under attack by cable. Cable won. Cheaper and faster (at least as marketed.) But not everyone cares! Some people want cheap broadband (DSL). Some people still want to pay $20 per month for dial-up!!! So who knows?

Has VZ given up on copper and fiber? Maybe for this quarter. As soon as the landline revenues drop enough for a stock hit, Lowell will have to re-steer the ship again.

And wait for it....

What are the cable magazines writing? That Cable is getting out of TV!!!

Why? Because content - especially ESPN and other sports stations owned by cablecos - is getting too expensive. Cable-cutting has started. Google, Netflix, Apple, Amazon and soon DISH (which owns Blockbuster) are all eating into the lucrative VOD/PPV (video-on-demand and pay-per-view systems). The economy has not helped.

As there was a shift at ATT and VZ when they announced that they were mobile companies last year, Time-Warner Cable's strategy chief, Peter Stern: "We're basically a broadband (Internet) provider....As a convenience to our customers we (also) package and distribute television (programming)". See that shift?!

Cable is the winner because the MSO's had $100B in debt from DOCSIS 2.0 upgrades, which gave them the necessary network plant for HDTV and Internet. TV gave them the eyeballs. Moving to Internet was gravy, since TV is the least profitable service in the triple-play (just ask Frontier or VZ).

VZ and ILEC's can't give up the ghost on wireline yet anyway. Why? Business services. Voice and data to businesses is a huge revenue silo for ILECs.

If Clearwire had its act together, it could have been the LTE or WiMAX provider for the cablecos. Sprint has been too busy rearranging deck chairs to do what it needed to do to solidify its partnership with cablecos (going back to Pivot).

Having dealt with VZ, I wonder how long the 3 SpectrumCo partners will feel like "partners" before they are reaching for lawyers.

Too many moving parts. The FCC has to approve it.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Section 179 for 2011
NSP Strategist
Thursday, 08 December 2011 06:03

Disclaimer: We are neither accountants nor tax lawyers. This should in no way be construed as tax advice. Talk to your CPA or visit www.irs.gov for details.

"If you’ve been contemplating a software or hardware purchase, there is no better time than now to take action. Congress has extended IRS Section 179 to cover the 2011 tax year," according to this VAR. "This means, businesses are allowed to deduct the full purchase price of qualifying equipment (including software and hardware) purchased or financed during the tax year instead of being amortized over several years. In 2011, the amount you can write off has gone up to $500,000 (from $250,000 in 2010) and the total amount of equipment that can be purchased increased to $2 million. It’s an incentive created by the U.S. Government to encourage businesses to buy equipment and invest in themselves."

This VAR writes that "Congress decided to prolong IRS Section 179 to cover the 2011 tax year. That means eligible business equipment purchases (including most computer hardware and software) can be deducted at full cost on your 2011 business taxes, instead of being amortized over several years."

For tax year 2011, this means the equipment must be put into service between 01/01/2011 and 12/31/2011.

Section179.org seems to have up-to-date info. But the IRS has pdf's here and the instructions for form 4562 are here to claim your deduction for depreciation and amortization; make the election under section 179 to expense certain property; and provide information on the business/investment use of automobiles and other listed property.

Again check with your tax specialist, but it could be a way to make purchases AND to get prospects to buy NOW!

For example, if a prospect was to purchase $10,000 of IT equipment by December 31st and were in the 35% tax bracket, they could write off $3,500. The equipment’s net cost to them is $6,500.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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What's the Difference Between a Contractor and Employee?
NSP Strategist
Wednesday, 07 December 2011 07:56

Today, many companies are bringing on temporary workers, 1099's, contractors, freelancers, and other types of workers to fill projects and skills. How do you classify them and pay them? That's a job for your CPA and attorney.

The Top 10 Payroll Mistakes are here. The top three mistakes are misclassifying nonexempt employees, failing to apply the latest laws/regulations and incorrect Social Security numbers on W-2 forms.

The IRS has a page that explains: "Independent Contractor (Self-Employed) or Employee?". Employers must way 3 factors about the degree of control and independence that a worker has:

"Does the company control or have the right to control what the worker does and how the worker does his or her job?"

"Are the business aspects of the worker’s job controlled by the payer? (these include things like how worker is paid, whether expenses are reimbursed, who provides tools/supplies, etc.)"

"Are there written contracts or employee type benefits? Will the relationship continue and is the work performed a key aspect of the business?"

Consider carefully - and define it clearly - the relationship with any worker.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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