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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

You Won't Believe This Stuff
NSP Strategist
Tuesday, 20 March 2012 06:53

Interesting maghttp://www.blogger.com/img/blank.gif. OTT video is about content -- if you don't have what people want to pay for, they won't. "That in a few days Netflix will lose its rights to carry Starz video content, including my daughter’s favorite Disney films, offers yet more evidence." Comcast has size and distribution. The cablecos and telcos control the bits and pipes. They paid big money for video distribution; they want to see an ROI on that. They don't want Apple, Google, Amazon or Netflix to have it. They also don't want OTT VoIP, but that is a tricky business to play with, since cable has already been caught once playing with Vonage - and it didn't go well PR-wise.

"They adopt a predictable pattern--they let someone introduce a new service, watch the market grow, and much later step in and take away the opportunity. This is how cable companies beat out TiVo (which introduced the world to the DVR) and Vonage (which convinced Americans to embrace VoIP)." Keep that in mind as you partner with cable because you are frustrated with ILEC.

MSP's are looking at offering email marketing to SMB. "SMBs are in need of some serious assistance with their email marketing activities, which could present an excellent growth opportunity for MSPs serving this market. At least these are the conclusions which can be drawn from a recent study by email marketing platform provider GetResponse." Just another way to be sticky. You can partner with a freelancer to provide this.

Cable is following telco into home security and home automation. Comcast, TWC and Bright House are entering home security after Verizon. Comcast is reselling iControl.

In case you missed it, VZ is offering Fixed LTE as a broadband choice in rural and non-Verizon regions. Despite the complaints that they don't have enough bandwidth. Also, they need more customers so it is time to expand into other ILEC territories.

The VZ-SpectrumCo spectrum deal, which would result in a joint venture company that co-markets each others products, is under FCC scrutiny (as it should be). This will wipe out competition.

Some new government guidelines for EHR (EMR) here.

Is ISP Six Strikes Plan an Antitrust Violation? "Most of the largest ISPs are set to begin ramping up a new anti-piracy effort in July that could involve filtering access to websites or throttling the connections of suspected pirates." apparently, they all got together with the RIAA and MPAA to come up with this plan. Look for much more encrypted data to transverse your network.

NetZero is at it again with free 3G/4G broadband via Clearwire WiMax network. Have you seen that Republic Wireless, owned by Bandwidth.com, is offering a really cheap $20 wireless (not really cell) service. It uses Wi-Fi as much as possible and is metered.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Lotus Ad for Cloud
NSP Strategist
Wednesday, 14 March 2012 18:42
Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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CLEC Strategy 2012
NSP Strategist
Wednesday, 14 March 2012 10:39

If you are a nationwide CLEC or ITSP, your new strategy going forward is this:

The ILEC's are kicking are ass on Special Access. (See L3's FCC docket)

Cable will own all SMB services under $500.

We have fiber but we don't want to sell transport.

We want multi-location MPLS. CLEC's originally had a slight advantage with LNP, calling area, and cross-LEC services. Let me explain.

LNP: If your business was moving across the LATA or at least off the Central Office you were serviced from, you lost your number. CLEC's stepped in to let you keep that number. The same today.

Calling area: CLEC's typically gave you a larger local calling area. LATA-wide dialing was the usual deal. For small business, today, they are used to unlimited dialing through a VoIP provider (billed per handset) or on the cellphone plan. The per-minute and long distance billing is really only a medium, government and enterprise deal.

Cross-LEC services: cable companies have regions like ILEC's do. CLEC's can provide one-bill service across LEC's and across cableco regions. With the MVNO services that some CLEC's have, they are saying, hey, we can provide all that on one bill. It's not the lead offer, but it is in the tool kit.

So it is MPLS, Managed Security services and Cloud (including Hosted VoIP). And it is not BYOB Cloud either. It's so picky that they might as well throw in the towel and call it a day.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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5 Steps to Lead Gen
NSP Strategist
Monday, 12 March 2012 04:58

In a recent Marketing Sherpa survey, 78% of CMO’s cited quality lead generation as their biggest marketing challenge.

Step 1: Develop a Successful Marketing Strategy

Step 2: Create and Maintain a powerful website.

Step 3: generate more traffic – a blog gets 55% more traffic; SEO, PPC, social media.

Step 4: Convert traffic to Leads - relevant landing pages, calls to action

Step 5: Convert Leads into Sales.

There is a nice INFOGRAPHIC that adds some stats and detail here.

Live chat platforms help to increase sales conversion. [see case study]

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Bonding Circuits
NSP Strategist
Friday, 09 March 2012 13:33

ON FISPA, there was a summary of SharedBand's offering. Sharedband bonds together circuits that you bring. If it works, it would be good for an ISP, who could bundle his own broadband, MetroE, and T1 circuits with 3G/4G or cable broadband circuits.

"NetWolves' Bonded Broadband allows up to four circuits to be bonded together to form one virtual circuit. DSL, cable, fixed wireless, 3G/4G wireless and even T-1's can be bonded together. The circuits can be the same or vary based on customer requirements." Diversity.

And it's managed / monitored: "NetWolves Bonded Broadband is always monitoring the status of the physical circuits that are bonded together. If a physical circuit should fail the Bonded Broadband virtual circuit continues to operate, albeit at a lower performance level than when all of the underlying physical circuits were functioning."

BTW, I am an Agent for Netwolves and more 20+ other carriers. Just wanted to let you know that bonding is available in the marketplace.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Will Amazon Be a Phone Co.?
NSP Strategist
Friday, 09 March 2012 13:08

There is an interesting article titled Will Amazon Be Your Phone Company? Many telcos are utilizing Amazon EC2 services. "Everyone from Aculab to Metaswitch are using Amazon's cloud. You can even get a hosted version of Microsoft Lync with voice support on Amazon."

"Aculab is sweetening the pot by offering services for just one penny per minute for both inbound and outbound calls." Interesting because their OPEX costs of being in the cloud are reduced.

Digium's Asterisk is in the cloud, not just at Asterisk, but in "containers" by Cbeyond.

Why do I bring it up? Two reasons. One is awareness. Know what is out there. Two is that YOU can reduce costs by going to IAAS and PAAS services like EC2. I know. I know. The control.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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Lipstick for the Pig
NSP Strategist
Sunday, 04 March 2012 18:21

By all accounts, cable modem has won the broadband war. DSL just can't match the speed and the teclos don't really want to drop cash on wireline copper facilities. Indeed, the RBOCs have halted FiOS and U-Verse build-outs due to lousy returns on investment.

DSLReports puts it best, "What's a cash-strapped phone company to do when you're unable to provide a quality, next-generation broadband or IPTV product to most of your footprint? Why a marketing campaign that pretends you offer a next-generation product, of course. Taking a page from the Comcast Xfinity playbook (sans serious network upgrade), Windstream Communications has decided to rebrand their DSL services under the product name Merge."

"Merge simply takes the company's existing slow DSL (in 3, 6 and 12 Mbps flavors), and bundles it with unlimited phone, a free Roku streaming box, and six free months of Hulu Plus. Prices for this bundle start at 62.99 for six months, not including the usual assortment of surcharges and a $75 activation fee."

This is a first step in trying to get more value from the dumb pipe by wrapping the set-top box (by Roku) and the OTT (over-the-top) video content by Hulu with the DSL. Keeps the landline too. On the books, that's one way to adjust metrics. Right?

LightReading has a good read on it.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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