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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

2 Tips
NSP Strategist
Thursday, 24 December 2009 06:03
Two quick tips to end the year:"Smart businesspeople focus on the things they have the power to change, not whining about the things they don't." - Seth GodinAll you need is 2000. 2000 invoiced customers is enough to make a very comfortable living. Seth Godin says you only need 1000 loyal ones (and explains why here), but after observing this industry at 2000 customers, most are doing very

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ITEXPO East 2010 Discount
NSP Strategist
Wednesday, 23 December 2009 09:25
SPECIAL RATE FOR YOU AS A READER OF MY BLOG – SAVE 25%And because you’re a loyal reader of my blog (at least I hope you are), I am able to offer you 25% savings off any paid conference plan. This discount applies to ITEXPO – or any of the collocated events at the show including: 4GWE, M2M Evolution, Smart Grid Summit, Digium|Asterisk World, and Cloud Communications Summit. Your paid

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Sales Trigger Events
NSP Strategist
Tuesday, 22 December 2009 06:17
Is your team ready to find new customers and win big in 2010?Did you know that 40% of sales forces will miss their quotas this year; four out of ten salespersons will lose their jobs this year; and over 25% of sales people do not sell enough to cover their cost?Salespeople require answers to these fundamental questions:How am I going to find my next customer?How can I differentiate prospects from

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RAD-INFO's Radizeski Shares Insights on Market Performance for 2010
NSP Strategist
Monday, 21 December 2009 18:59
My interview with TMC about Insights on Market Performance for 2010.

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Dumbing It Down
NSP Strategist
Monday, 21 December 2009 16:47
Tech talk can kill the sale!"Only 3% of the prospects surveyed said they fully understood most of the terms used in the sales presentations. Prospects said the confusion convinced them that the products or services involved would be difficult to install and maintain." [from Biz Brief]Put together a short cheat sheet of technical terms. A one-pager of what the install looks like. Have an FAQ that

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What To Do About Late Payers
NSP Strategist
Monday, 21 December 2009 09:44
Selling Power has a nice article (registration required) about "What to Do When the Customer Can't Pay".Mainly, it's about understanding the situation that the customer is in. The better you treat them during these economic times, the better they will treat you.Mainly we sell via relationships, so reach out to those contacts - not to get details on the situation, but to find out how the invoice

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Case Study in UC = Sales
NSP Strategist
Monday, 21 December 2009 09:40
NetWork World has a case study of "Kroma Makeup went from using plain old telephone service lines supplemented by cable Internet access to running all its voice, data and Internet traffic over an integrated T-1, saving money and using unified communications to improve sales.""The Maitland, Fla.-based company has expanded its consulting business by using video conferencing to advise clients on

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