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Testimonial
“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.” Cynthia de Lorenzi, CEO, Patriot Computer Group |
Blogs
| Customer Retention is Expensive |
| NSP Strategist |
| Monday, 03 August 2009 08:51 |
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In an article by Telephony, global Marketing officers are spending billions on marketing that is wasted. Why?"The study results, contained in a report “Service Invention to Increase Retention,” found service providers crippled by internal bureaucracies and IT silos that prevent company-wide efforts to focus on and improve the customer experience." In other words, the organization itself prevents
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