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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Everyone is Jumping on Mobile
NSP Strategist
Wednesday, 19 October 2011 06:56

Best Buy is opening new concept stores called Best Buy Mobile, "a new Best Buy concept focusing on sales of smartphones and mobile devices such as the iPad." Radio Shack is heavily into cellular and tablets, now carrying pre-paid from Boost, VZW, tracfone and one other plus the 4 post-paid carriers (ATT, VZW, T-Mobile and Sprint).

Cbeyond has had an MVNO for a while. XO just signed on as a Sprint MVNO.

Tech Data just signed a deal with Brightstar to basically become Radio Shack for VAR's. TDMobility is being messaged as a PAAS, but its an MVNO with Sprint, T-Mobile and ATT services being sold with devices through a portal that TD and Brightstar manage for the VAR (service provider) and the end-user.

Everyone is trying to figure out a mobile play.

Since MVNO plans have not worked out previously for so many companies (mainly due to a scale issue), I don't see how the new MVNO's will make it work either. You need 6K lines a year to break even!

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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