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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

People Don't Buy Tech
NSP Strategist
Monday, 03 August 2009 12:13
People don't buy technology. They buy the people selling the technology.MarketingProfs wrote about this recently. Don't get caught up talking about features and the technology. It's about what you can deliver and will deliver that will make their business better. In other words, they are buying into the fact that you can make the technology work for them without them knowing its there. Like a

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