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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Retail Sales Rules from Ma Bell
NSP Strategist
Monday, 19 December 2011 08:36

So Ma Bell developed 6 steps for customer service for the 26,000 employees that work at the more than 2,300 stores that Ma Bell owns and operates. The key is that Ma Bell wants to get away from transactional sales. It "is not in the business of selling products. They are in the business of selling solutions." That's the right mindset.

"Build value. An employee will ask the customer specific questions to understand the purpose of their visit." You need to have real open ended questions that will elicit the information from the prospect.

Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance building a channel, improving sales, managing online marketing efforts, and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

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