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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

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AT&T Sneaks One In
On Rad's Radar
Sunday, 27 November 2011 17:24
AT&T sneaks in a note that says they set aside $4B for a break-up fee during the Thanksgiving break. AT&T withdrew its petition from the FCC as they wait to see what happens with the DOJ and the lawsuit.

Read more... [AT&T Sneaks One In]
 
Gratitude
On Rad's Radar
Tuesday, 22 November 2011 05:00
Just a quick note to say Happy Thanksgiving! 

Although we have had a crazy ride these last few years, this is the week to be thankful for what you have. (It could always be worse.)

jim-rohn-quotes-on-happiness.jpg 

Read more... [Gratitude]
 
3 Things to Watch for in The Channel in 2012
On Rad's Radar
Monday, 21 November 2011 16:48

2011 has yielded some surprising momentum for the Channel. With the cable industry, cloud providers and so many other companies making more commitments to the Channel. I think that there are 3 things we need to watch for in The Channel in 2012.

In 2012, we will see more M&A. Credit is cheap. Companies are sitting on cash. It's a good time to buy instead of build, especially cloud services. Look for any company that offers managed services to be acquired if they have real revenue, an engaged Channel, and a unique product set (that the acquiring company doesn't have.)

Certifications have been popping up all over - not just at the TCA. There is a lot of variation in product offerings in both cloud and managed services. It will take much education for the Channel to understand what is being offered, by whom and for whom. Webinars and marketing collateral alone will not work. Certificate programs will identify the professionals - those that are committed and deserve the limited resources available.

Without a doubt, we have not heard the end of the noise of the Cloud. It's no prediction. What we will see is what cloud providers can (A) differentiate themselves with a clear, concise value message and (B) what cloud providers - cloud comm providers included - can gain organic revenue in the face of cable competition. As I write this, one RBOC is pushing a 10MB ethernet bundle with a SIP PRI for cheap against a similar Comcast package. The competition for every deal will increase as the economy remains flat and each slice of the telecom pie - TV, broadband, voice, cellular - remains flat as well. The problem with this is that sales will be tough, revenues will decline and with it commission checks. Ouch!

Read more... [3 Things to Watch for in The Channel in 2012]
 
Frontier Gets Cell Service, Agents Should Too
On Rad's Radar
Friday, 18 November 2011 08:23

Frontier Communications has inked a deal to be a channel sales agent for AT&T for voice and data cellular plans, as reported by the Fool. "This was a natural extension of a product that we are not currently offering that would fit well with our product suite," Steve Crosby, Frontier's senior vice president of government affairs and public relations. At least they realize that cellular is an important part of the total telecom send. Do you?

When master agent,TBI, launched its SAAS-based TEM platform, Geoff Yearack, director of TBI's wireless division, stated that it was a way to aid agents with getting some of the wireless spend of clients.

Agents have to start looking at ways to get more of the telecom wallet as that budget is absorbed into the IT budget. The simple approach is to offer TEM to your clients. Another approach is to offer asset management. To tie into cyber-security, laptops, data cards, mi-fi gadgets, tablets and smartphones not only need to be tracked by businesses but secured against data theft and loss.

Cbeyond, XO, TelePacific and other CLEC's are offering cellular plans in conjunction with Dynamic T1 and other services. With the average T1 price at an all time low, it's one way to increase ARPU or MRR -- and in turn, increase commissions.

Sprint recently raised $4B in a debt offering in order to pay for network upgrades for "iPhone and its Network Vision network modernization plan". Rumor is that some of it will be used for Clearwire build-out, which seems likely given that Clearwire has some of Sprint's spectrum and has been Sprint's 4G partner. How do you hang that up now? But it goes to show that even after the billions already spent by the the cellcos - VZW, ATT, Sprint, Clearwire, and even MetroPCS - billions more will have to be spent to -- not buy more spectrum -- but to just deploy the spectrum they are currently sitting on, for tower backhaul and for network management. Big pie there that Agents need to take a piece of.

Read more... [Frontier Gets Cell Service, Agents Should Too]
 
FCC's Small Biz Cyber Planner
On Rad's Radar
Friday, 18 November 2011 07:50

There is a whole lot of truth to this statement from the FCC: "American small businesses are key drivers of innovation, economic growth and job creation. Small businesses employ more than HALF of all private sector workers, and they have generated about two-thirds of net new jobs over the past 15 years. Small businesses drive innovation, producing 13 times more patents per employee than large firms."

The FCC goes on to explain that "Broadband and information technology is increasingly important to the success of our economy, to jobs and to the future of small business. Broadband connectivity and online business tools are powerful factors in small businesses reaching new markets, increasing productivity and efficiency, and generating economic growth. A recent study found that having a broadband connection makes a $200,000 a year difference in median annual revenues for businesses."

When you couple that with the ever increasing number of hacks - whether for identity theft or credit card numbers or corporate data - cyber-security becomes important. Add IP-PBX and VoIP lines to the mix and security isn't something that should be forgotten or left off due to the budget line expense. But it does. And it has a cost.

The FCC, as part of National Cyber-Security Month, joined with the Department of Homeland Security, U.S. Chamber of Commerce and several corporate executives to unveil a new FCC online tool-- the Small Biz Cyber Planner. "The planner is an easy-to-use, free online tool that will create a customized planning guide to help small businesses protect themselves from cyber-security threats."

Symantec and The National Cyber Security Alliance (NCSA) released results of a survey finding that only 52% of small businesses have a cyber-security plan or strategy. That's not really surprising because most think it won't happen to me. Yet the statistic remains that a new computer attached to the Internet takes less than 20 minutes to be attacked.

"The survey also found 77% of small businesses do not have a formal Internet security policy for employees." This is an example of how you can help your clients by pointing this out and having a discussion about security measures - even simple ones like password management and usage. And as data moves to the Cloud, access security via devices becomes more troubling and requires written policies in place that are closely followed.

Read more... [FCC's Small Biz Cyber Planner]
 
3 Bills That ISP's Need to Be Aware of
On Rad's Radar
Friday, 18 November 2011 07:03

In DC, there are bills moving through Congress that will affect the ISP business.

The Protect IP Act and the companion Stop Online Piracy Act (SOPA) and H.R. 1981, the ISP Data-Retention Bill.

The ISP Data-Retention bill would require Internet Service Providers such as Comcast or AT&T to retain the personal information of its users for up to 18 months. PC Mag has a nice write up here. It passed House committee in July.

All of these bills come with the propaganda that it is to stop child porn and for national security. Actually, it is to help out the MPAA and RIAA, who want help to stop piracy. Some think that it is a violation of the 4th Amendment, but the US Congress has been chipping away at the Constitution since 9/11 for their money men.

Even Lifehacker is tracking what is going on with SOPA. You might have seen the American Censorship Day emails and facebook status updates. People need to understand that the Internet is a loosely connected network of computers and devices that no one group controls and is based on Trust. Even Peering is based on private agreements. The Internet is a huge communications network that has been running smoothly without government interference. Any disruption, as OpenDNS discusses here, will lead to unintended consequences that will not be good for our service economy. How can we spend $4B on building more broadband networks to build the economy AND mess with the foundation of that very network???

Even Fred Wilson, famous VC, rails against it.

As an ISP, I would suggest that you take a look at these 3 bills - that are moving through Congress!!! - and talk to your Congress Critters!

Read more... [3 Bills That ISP's Need to Be Aware of]
 
What Will You Be Selling in 2012?
On Rad's Radar
Wednesday, 16 November 2011 04:18
Most channel executives will tell you that the 2 biggest products for 2012 will be MPLS and SIP.  It makes sense since the PSTN is being phased out as the telecom infrastructure turns to an all-IP network. It also makes sense that not all traffic can travel (safely, securely or timely) on the Internet, so MPLS becomes the WAN solution for control and privacy.

Ethernet will be the product of choice. No more T1. Everyone is going to want an Ethernet hand-off at 10MB, 100MB or a GigE. Even Telarus has added Ethernet to its GeoQuote tool. XO, TelePacific, MegaPath, Paetec and Mammoth Networks have all announced EoC (Ethernet over copper wires) availability. [Now if all 5 carriers had a shared database for EoC availability THAT would be worthwhile.]

Of course, we will hear all about Cloud services from every carrier, including Cbeyond and Integra Telecom. We will hear cloud a million times in 2012.  Maybe the conversation will turn to Cloud Differentiation. IN other words, what kind of Cloud are you selling? Is it redundant, resilient, duplicated, backed up, SAS 70, PCI Compliant and secure? How so?

But Cloud means that we will be hearing about Managed Services, especially Managed Security.  EarthLink has been talking up its Managed Security offering for its MPLS customers. Integra Telecom launched its Cloud Firewall Service at ITEXPO. Netwolves has been selling this kind of stuff for years. Even TelePacific is jumping in this space (of managed security) due to its recent acquisition of Telekenex.

The question really becomes: What will the Channel sell?

Agents will continue selling POTS, T1, PRI, broadband - but what will be the breakout product for them?

Will it be cellular? If so, it will likely be 3G/4G backup for broadband.

Will it be Ethernet? Probably, because it can be sold as a replacement service for T1. (But agents will need to learn how to sell DIA over broadband, which many will likely not even try.)

And selling SIP trunking as a PRI replacement is currently happening. however, Agents need to remember that they need to check for interoperability between the SIP provider and the PBX (or customer equipment).

The Cloud folks wish that Agents would sell their stuff, but I don't see that under the Christmas tree this year for them. Maybe 2013.

Read more... [What Will You Be Selling in 2012?]
 
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