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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.” Cynthia de Lorenzi, CEO, Patriot Computer Group |
Blogs
| Sign of the Times |
| On Rad's Radar |
| Tuesday, 31 March 2009 17:59 |
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When Sprint chose Dan Hesse to be CEO in 2007, I was against it. He was a Bell-head who had huge opportunity at Embarq that he wasted. What do I mean? Sprint announced its intention to spin-off its wireline business into a separate company at the end of 2005. Dan Hesse was named CEO a full five months before Embarq was formed in May of 2006. Plus any new CEO has 4 to 6 months of a honeymoon period. Hesse had at least 9 months to come up with a plan to do something with Embarq, and did nothing. He cost cut, laid people off, and litigated with the pensioners. That's wonderful.
Then Sprint gets into trouble and brings Hesse back as CEO of Sprint-Nextel. WHAT? So he lays off tons of folks. Maybe cuts some costs, but does NOTHING remarkable. In fact, since Hesse became Sprint's leader in late 2007, the company has gone on to lose 4.6M customers. Did Sprint get the iPhone? No. The Android phone? No. Any new and exciting handset? No. WHy not? Handsets drive sales in mobility. Do people realize that Sprint still has a fiber network? Not even the folks at Sprint can talk about their MPLS or IP offerings for more than 22 minutes without jumping back to the not-so-shiny gadgets. Remember when Sprint used to try stuff? The pin-drop ads because they had the first all fiber network. The failed ION project. But still they tried. Now we see that Hesse raked in $15.5M in compensation in 2008. Let's recap:
financials, nextel, sprint
Copyright On Rad's Radar?
Posted: 2009-03-31 22:59:47 |


