RAD-INFO The Lightsquared Predicament

Monday 21 May

SELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

by Peter Radizeski

The whole idea of Telecommunications is ...

... to enable people to Communicate.
... to help people connect with other people.
... to increase business productivity in conjunction with IT.

No one cares about the technology.
Do you care how your car runs? Or that it does run?

RAD-INFO, Inc. can help your company...

... increase sales effort by training your entire staff.
... design a sales & marketing strategy to acquire & keep customers.
... maximize your revenue by focusing on key services.

Shopping Cart

List All Products
Download Area
Show Cart
Your Cart is currently empty.

Email us or call
(813) 963-5884

Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Blogs

The Lightsquared Predicament

On Rad's Radar

Monday, 09 January 2012 06:33

Lightsquared is facing numerous obstacles on its way to launching a nationwide (*cough*cough*) 4G network with its spectrum.

One obstacle: MONEY! Sprint gave them until next month to start or lose the Sprint investment (which Sprint needs to continue to fund Clearwire).

2nd obstacle: GPS! Studies show that the spectrum - which abuts the GPS spectrum - interferes with GPS about 70% of the time.

3rd obstacle: Congress. A new Defense bill in Congress will make it harder for Lightsquared to use the spectrum. The bill requires the FCC to wait until all issues with interference are cleared up. That could take a while - if ever, since no one checks power output on radio transmissions.

IMO, it's unlikely Lightsquared will ever get this off the ground, which means that the spectrum that DISH owns will become significant. It also means that if Clearwire can get its act together, it could become the go-to 4G supplier for a lot of companies - like T-Mobile, Sprint, Leap, Cricket, US Cellular, etc.