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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group
Comcast buys NGT
NSP Strategist
Wednesday, 03 February 2010 05:38
In the this-is-funny category, Comcast buys New Global Telecom (NGT). Some companies I spoke with at ITEXPO East in Miami were thinking about using NGT as their hosted PBX vendor. I wondered why, because NGT has had at least 3 different business plans. Wholesale VoIP then Partitioned Softswitch, then some Retail, then back to Wholesale. Schizophrenia runs wild in telecom.After Windstream bought

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Social Media Mercenaries
Marketing Idea Guy
Tuesday, 02 February 2010 12:59
What’s a social media mercenary? Someone you hire to blog, tweet, facebook, or otherwise be your voice on social networks. I ended up coining this term during a twitter discourse with Jim Alexander (@tweetmaker) about whether or not this practice was good or not, and whether it should be transparent.  The point about social media that [...]

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VoIP Via Affiliate
On Rad's Radar
Tuesday, 02 February 2010 05:48

RingCentral has been selling their services via the affiliate marketing route for some time. LD.net built a big book of business through affiliate marketing. Now FreedomVoice has launched their affiliate network.

"The program offers affiliates the opportunity to sell three popular FreedomVOICE products: FreedomVOICE Toll Free Number Service (virtual phone system solution), FaxFreedom (an intuitive Internet faxing service), and AdTrakker (a real estate call capture system)."

Commission Junction is one of the portals for affiliate marketing. (Linkshare, Shareasale, Google and many more are affiliate platforms).

Why would a telecom provide use affiliate marketing programs? 

One reason is more feet on the street. RingCentral and Telarus get a lot of search engine results due to the share number of affiliates who write or blog about them.  More feet on the street theoretically leads to more sales. The other benefit is that the more websites that feature your product and marketing message, the better your search engine results will be. Sales and SERPs.

To be effective, the service provider has to provide marketing support in the form of banner ads, text links, landing pages, videos and marketing messaging.

BTW, I like the new logo from FreedomVoice.
freedomvoice-logo.jpg

full disclosure: FreedomVoice used to be a consulting client of mine.
 
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10 Questions
NSP Strategist
Monday, 01 February 2010 05:47
Forbes.com has a great article that reflects what I repeatedly preach here: "The 10 Questions You Should Never Stop Asking"What is our purpose for existing?Who is our target customer? Why does anyone need what we're selling? If there is a need, is it enough to support a profitable business?What were our competitors up to? Can you reduce expenses--without harming the product?Do we have the right

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NISC - So Many Acronymn
NSP Strategist
Monday, 01 February 2010 05:34
Off to the NTCA Meeting in a few. NTCA is a non-profit association representing small and rural telephone cooperatives and commercial companies. Their meeting is in Tampa. Lots of other alphabet soup will be there including NRTC (National Rural Telecommunications Cooperative) and NISC."NISC provides advanced iVUE software, open-systems computer hardware and processing services for independent

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Social Media Linchpin
Marketing Idea Guy
Friday, 29 January 2010 08:32
What is a Social Media Linchpin? I don’t know. I was thinking about a number of things about social media. The number of so-called experts running around “training” people in social media. The idea of follower counts. The concept of Fan. Seth Godin’s Linchpin book. When you combine that, the thought becomes that to be good at social media you [...]

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Latisys Lands a Rockstar
On Rad's Radar
Friday, 29 January 2010 06:01

Latisys is a VC backed data center solutions company. Latisys was formerly Managed Data Holdings, a company founded in 1994, that was transformed and renamed in 2007 by a group of venture capital firms.

Latisys is a leading provider of colocation, managed hosting, managed services and disaster recovery solutions. Latisys runs multiple SAS70 Type II certified data centers across the United States. I'm guessing that they compete with Savvis for customers and business.

Latisys just expanded data center space in the Greater Chicago area. And with that expansion they hired a rock star whose name is Theodore Wrzesinski. Theo was a superstar sales person at Yipes in the startup's hey day and just finished up a two year stint at Equinix. Go get 'em, Theo!
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