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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group
Telecom is Broken Part III
On Rad's Radar
Sunday, 05 April 2009 21:22
So a client calls me. An agent sent him an unsolicited quote for 10MB of bandwidth over Ethernet for a ridiculously low quote. Since I have a long history with the client, he offered me the chance to match it and take the order.

So I go back to the carrier and ask for a match. I'm told no. "A competitive quote on the competitor's letterhead is required, which must be 10% to 15% less than the discounted price available with this promotion."

There are a couple of things wrong with this:
  1. Why can't I offer the same quote as the other agent -- it's the same carrier?
  2. How did tthe other agent get this price without a competitive quote?
  3. Why do you want me shopping this client around? If I found a better quote, I would sell him that because you made me jump through these ridiculous loops!
This is the type of policy that drives agents crazy. (Where's the common sense?)  It's one reason that resellers are taking business from the carriers.

Read more... [Telecom is Broken Part III]
 
UGC for AT&T
On Rad's Radar
Sunday, 05 April 2009 19:25
AT&T has a strange website up called AT&T Investing in America.  Adweek has an article about the campaign around the website.
The website invites Americans to share their inspiring stories. "As a member of corporate America, we share in the responsibility to help America through today's economic challenges by investing in areas -- such as AT&T's broadband infrastructure, clean energy, and our communities -- that will again promote economic growth and prosperity," said AT&T rep Jenny Bridges.
Read more... [UGC for AT&T]
 
My 3 Days in Internet Marketing
On Rad's Radar
Sunday, 05 April 2009 19:17
I'm just back from a three day seminar on Internet Marketing. Panels were on pay-per-click (PPC) campaigns, affiliate marketing, search engine optimization (SEO), and search engine marketing (SEM). What did I take-away?
  1. Telecom is a space that affiliate marketers thrive in. (So does MLM).
  2. Content is king. Nothing beats great content.
  3. Social media is about interaction.
Read more... [My 3 Days in Internet Marketing]
 
How to Jump from W-2 to Freelancer
Marketing Idea Guy
Friday, 03 April 2009 08:42
At IM Spring Break, the talk from attendees that hold a W-2 is that they want to be a freelancer. (What’s a W-2? An employee). Do you want to be a Freelancer or an Entrepreneur? Big difference. A freelancer is, in the words of E-Myth, a Technician. He trades hours for money and has traded in [...]

Read Full Article
 
VoiceCon
On Rad's Radar
Thursday, 02 April 2009 06:17
I spent a couple of hours at VoiceCon in the exhibit hall yesterday. The biggest surprise was VZB and Sprint. Especially Sprint. They are pimping the Wireline / Fiber with mobile integration. They had lots of new handsets. (So again they can't even have a whole booth about the wireline product).

Here's a tweet from FierceVoIP: "Sprint tightens bonds with cable; offering enhanced VoIP services to basic VoIP offerings - Cable needs Sprint = Sprint needs Cable."
Read more... [VoiceCon]
 
Video Killed the Radio Star
NSP Strategist
Thursday, 02 April 2009 05:08
Remember that Video Killed the Radio Star was the first video to run on MTV in 1983. But Video can rock your business. I'm at IM Spring Break the next 3 days learning about SEO, internet marketing, social media and affiliates. (You can thank me for this knowledge later :) Video is the easiest way to explain a tech concept. In fact, one of my favorite clients is a CLEC who just taped a video for

Read Full Article
 
YouTube, Goodspeed and Brogan
On Rad's Radar
Tuesday, 31 March 2009 18:31
So social media expert, Chris Brogan, blogs about Michael Goodspeed being wronged by YouTube. Since Google owns YouTube, this is the beginning of Google becomes the Evil Empire.  I've been watching this happen for a while. When GrandCentral was upgrading to Googel Voice in waves it was a bitchfest on Twitter because people had to wait. *gasp*. They had to wait like 10 days to get access to an upgrade to a free service. WTH?

I just don't understand the issue with entitlement in this world.

It's like the people who have sued Google when Google makes changes to its algorithms, causing their business to fall off. Or when Google started charging for Google Apps and Gmail for businesses. People were not  happy. (What will they do when Google Voice comes off Beta and has a price tag? Voice has a cost).

I now understand why businesses fail: lack of common sense; lack of business sense; no knowledge of business or contract law; and entitlement.

Google, YouTube, Flickr, Yahoo! Mail, Hotmail, Twitter, and Facebook are free to use. If your account gets deleted like Goodspeed's did, it is a bad day. You have back ups, right? But is Google evil because the account was deleted? I don't think so.

If you base your business on a free software platform and that company changes something, you better have plan B. What if the government decides to take ARPANet back for government use only? Or Net Neutrality policy fails so that you only get content form your ISP?  No more INternet as we no it. What then? You better have a Plan B.

I understand that Goodspeed is upset his account was suspended, but it happened on Thursday, March 26th. It's only the 31st. Google isn't set up for customer support to consumers on its free services.

And he forewarned people that this could happen. How did he know?

When twitter is slow, people complain all day. There's a Facebook group titled I will not pay to use Facebook - Keep it free. I just don't understand the mentality. It costs big dollars to provide these platforms and keep them running. And to do it for free is unheard of until the Internet came along. It's the Generation of Entitlement - and it is annoying. No one owes you anything.
Read more... [YouTube, Goodspeed and Brogan]
 
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