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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Will Conficker Happen?
NSP Strategist
Monday, 30 March 2009 07:18
According to media hype, the Conficker worm will strike on April 1. F-Secure thinks that is an April Fool's joke according to the FAQ here.Take advantage of this hype to email your clients to allay their fears; remind them to update and run anti-virus; explain what malware and spyware are; demonstrate that you are the Expert. BTW, AVG is still complimentary while Panda and Trend Micro have

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IBM's Open Cloud Manifesto
On Rad's Radar
Monday, 30 March 2009 06:28
On Twitter this morning, Josh wrote, "Widely discussed leaked doc, Open Cloud Manifesto, originally authored by IBM - http://bit.ly/cloudmanifesto - could be historic".

"The buzz around cloud computing has reached a fever pitch. Some believe it is a disruptive trend representing the next stage in the evolution of the internet. Others believe it is hype, as it uses long established computing technologies. As with any new trend in the IT world, organizations must figure out the benefits and risks of cloud computing and the best way to use this technology."

Everyone knows the upside to Cloud Computing, but the document explains the downside. Number 1 being Security. Compliance isn't listed, but I would think that it might be an issue, especially if security, management and governance are an issue.

IBM signs off by stating, "This document is meant to begin the conversation, not define it." More at www.opencloudmanifesto.org

Read more... [IBM's Open Cloud Manifesto]
 
Make Love to Your Customers
NSP Strategist
Monday, 30 March 2009 04:16
At BarCampTampaBay last October, Saul Colt, Head of Magic at Canadian online invoicing company, FreshBooks, did a presentation titled How to Make Love to Your Customers. Saul presented a similar session at SocialMediaBarCamp in September. Here's one review. Here's Inc. magazine's perspective on it. Business Leaders talk about Customer Evangelists and Customer Loyalty, blah, blah. In a

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VoiceCon and Other Trips This Month
On Rad's Radar
Sunday, 29 March 2009 21:33
VoiceCon is in Orlando this week. I will be driving over on April 1 on my way to another conference in Deerfield Beach.

Next week, I will be in New Orleans for WordCamp, a conference for Wordpress bloggers. I have clients in the area, so I am looking forward to seeing them and meeting Chris Schultz in person. That guy is doing a lot of good things in NOLA.

Then April 22-24 I am in Dallas for a CEO Summit.

If you are in the area, let's meet up. Call me on GrandCentral/GoogleVoice at (786) 228-7039 or send me a tweet @radinfo.

Read more... [VoiceCon and Other Trips This Month]
 
24 Twitter Tools
Marketing Idea Guy
Sunday, 29 March 2009 20:55
Ken Hyder blogs about 14 Tools of Highly Effective Twitter Users, including the following: Follow Cost hashtags tweet stats Tweetake (for backup) Twitpic Grader Then Daily SEO Blog has 10 Twitter tools to effectively manage your followers, like: Who’s following me? Mr Tweet- who’s interesting? Mr Cleanr In more Twitter / Social Media news, CIO.com has article about how SalesForce.com has embraced both Twitter and Facebook. [...]

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JetBlue: A Social Media Case Study
Marketing Idea Guy
Sunday, 29 March 2009 20:06
On Socialized PR blog, there is a description of an interaction with JetBlue Social Media team on Twitter. It seems that JetBlue’s Communications department is doing a good job of using Twitter to interact with customers. I have often seen JetBlue and Southwest on Twitter helping customers out; pointing out delays; and complimenting customers. [...]

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7 Steps to Better SIP Security on Asterisk by JT
On Rad's Radar
Sunday, 29 March 2009 20:02
John Todd is an Asterisk evangelist and works for Digium. VoIP Users Conference reposted John's 7 steps to better SIP Security on Asterik (here). The reason for the 7 steps now?
"In the last few months, a number of new tools have made it easy for knuckle-draggers to attack and defraud SIP endpoints, Asterisk-based systems included. There are easily-available tools that scan networks looking for SIP hosts, and then scan hosts looking for valid extensions, and then scan valid extensions looking for passwords. You can take steps, NOW, to eliminate many of these problems."
It's not just Asterisk either. There are holes in every PBX and softswitch. There is long distance fraud, especially in International calling. You should be checking your CDR's at least daily - or run a script to pick up anomalies.

Security in entirety will become extremely important this year. New tools; a tanking world economy; criminals will be looking for every lever to make money or get something free.  So will disgruntled employees, so network admins need to be on top of any changes in human resources.

Read more... [7 Steps to Better SIP Security on Asterisk by JT]
 
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