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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Healthcare Options
NSP Strategist
Sunday, 29 March 2009 08:11
One big expense for small business is healthcare costs. It's one of President Obama's chief issues. It is also a big issue for NFIB and other groups. NFIB has programs that works in some states. Read more here.The agent association that I helped put together has a group health insurance policy for its members. So does MPSAlliance. (Details here)Florida's Governor has been working hard to

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What Next for DSL Resellers?
NSP Strategist
Friday, 27 March 2009 09:31
Between the FISPA meeting and two calls since, it seems that folks still think that the telcos should have to play fair and open up the wholesale DSL platform. To me, it's like a farmer complaining about the rain and soil. It is what it is. It isn't likely to change without you doing something to change it or if you move - two things most people in the ISP Industry don't like. In 2004-2005, when

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Coca-Cola Ad in 2009
Marketing Idea Guy
Friday, 27 March 2009 09:23
Is it social commentary? Towards the end, it seems like the message is: “Connect with People”, not avatars, not via the computer or the Internet, but Face-to-Face. Personally, I think it is the biggest issue facing Gen Y and Z — not enough personal interaction. The number 1 thing about Social Networking, Social Media, or [...]

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Coca-Cola Ad in 1984
Marketing Idea Guy
Friday, 27 March 2009 09:19
Coca-Cola brought back the 1971 theme of “I’d like to buy the world a Coke” in 1984. It was a great creative message. The song, the lyrics, the costumes, and visuals.

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Coca-Cola Ad from 1971
Marketing Idea Guy
Friday, 27 March 2009 09:17

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How to Deliver High-Speed
NSP Strategist
Friday, 27 March 2009 08:23
Dave Rusin, CEO of AFS, is mad about the Broadband Stimulus bill, but he does point out all of the interesting ways that High-Speed Internet Access is being delivered:Fujitsu just announced an LTE wireless platform capable of delivering 120 megabits per second. It can go as high as 300 megabits at 20Mhz.Ericsson just announced a VDSL2 platform that boasts 500 megabits over twisted copper pairs

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25 Ways to Prevent Layoffs
Marketing Idea Guy
Thursday, 26 March 2009 11:21
CFO’s don’t think 2009 will be the year of recovery - “83 percent predicting we won’t see relief until the first half of 2010 or later,” according to the TechJournalSouth. Options CFO’s  are considering or using to avoid layoffs include: Redistribution of responsibilities; elimination of bonuses; restructuring; reduced payroll and options to telecommute.” Reduced payroll can include: shortened work weeks; no overtime; [...]

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