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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Visit Me at ITEXPO at a Discount
On Rad's Radar
Wednesday, 30 December 2009 07:40
The curriculum for ITEXPO East has been assembled, and I am so enthusiastic about what you'll take away from this conference. It's simply a great program focused on today's most powerful communications technology!
 
SPECIAL RATE FOR YOU AS A READER OF MY BLOG - SAVE 25%
And because you're a loyal reader of my blog (at least I hope you are), I am able to offer you 25% savings off any paid conference plan. This discount applies to ITEXPO - or any of the collocated events at the show including: 4GWE, M2M Evolution, Smart Grid Summit, Digium|Asterisk World, and Cloud Communications Summit.
 
Your paid conference pass gives you unlimited access to all conference events, sessions, keynotes, meals, workshops, receptions, and the exhibit hall on the days you choose.
 
To take advantage of your special rate, use this link to Register Now, and enter the code BLOG.
 
Come see me moderate three panels:
 
  1. How to Leverage Social Media for a Successful Marketing Campaign (E-05) on Wed., 1/20/2010 @ 1:45
  2. Winning the Battle for SMB VoIP on Thursday, 1/21/2010 @ 8:30 AM
  3. Making Money in IP Communications (RES-01) on Wed., 1/20/10 @ 10 AM for the RESELLER DAY TRACK
Can't make one of these sessions? A dinner gathering is being scheduled on Wed., 1/20/09 at 8 PM at a nearby restaurant. I do this at every show because we all need to eat and we want to meet new (and old) folks at the show. Email me for details! peter at rad-info dot net.

Read more... [Visit Me at ITEXPO at a Discount]
 
Fostering Broadband Competition
On Rad's Radar
Tuesday, 29 December 2009 06:50

One of the Broadband Stimulus grants (at $33M) went to North Georgia Network Cooperative. ComputerWorld is all atwitter because this grant means that NGNC will compete with Windstream, which already offers 10Mb to 100MB Internet Access in that region. And "Windstream covers about 70 percent of the area that North Georgia Network Cooperative proposes to cover using government money".

The irony is that pundits are criticizing the FCC's new National Broadband Policy precisely because it does NOT include any measures to increase competition for broadband. Now one of the few grants approved actually will increase broadband competition in Dawsonville and the surrounding area and one media outlet is upset. (More likely Windstream is peeved).

This is the foundation of the fight with Greenlight in Wilson, NC (and with LUS in Lafayette, LA previously). The Duopoly - telco and cable - don't want competition. They are fighting for a flat pie as it is in a world of diminishing revenue. Because pricing wars have cut into fat, happy margins and increased bandwidth demand has created network congestion which make network upgrades necessary while ARPU remains flat. It's not fun. And the Duopoly doesn't want to spend any more to expand coverage. 

Any area without reliable broadband services is at a disadvantage today - economically and other ways (think tele-medicine, e-Learning). So when a community decides to roll its own broadband, the Duopoly go crazy. (It wasn't too thrilled with Municipal Wi-Fi either). 

GM is a lot like the ILEC. They built what they wanted, when they wanted. GM did not deliver cars that were fuel efficient or hybrid until it went belly up. ILEC's are the same way. DSL was in their lab since the 60's and didn't get rolled out until 1999 - after Rthymns, Covad, Bluestar, and Northpoint were already delivering SDSL to business customers. 

The only reason Ma Bell delivers Ethernet today is because too many competitors, including major MSO's, have made it a mainstay in the marketplace. Important point: Ma Bell didn't bring Ethernet to the marketplace; it followed the market - again.

So without some healthy competition, Fortune 500 companies would just hamstring the American economy the way out Big 3 Auto companies have.

Read more... [Fostering Broadband Competition]
 
Top 5 Reasons to Visit Customers
NSP Strategist
Tuesday, 29 December 2009 06:45
Here are the top 5 reasons to get out and visit your customers. If not all of them, at least your top 50 customers and those up for renewal this year.First and foremost, to Thank them for being your customer. For Customer Service. Ask them how things are going? Is the service working they way they want or expect? Is the bill correct? Are our customer service reps friendly? It's amazing what you

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Telco Managed Services
NSP Strategist
Tuesday, 29 December 2009 05:53
In a blog post about Marketing Managed Services, smbITpros wrote that they have seen VZ advertising some, but that Ma Bell is kicking it to a new gear in advertising managed services."AT&T was by far and away the largest advertiser of computer support services for several of the highest volume keywords I researched."First, Pa Bell (VZ) targets Fortune 1000 accounts with ManServ. Hosted ERP is not

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Why You Shouldn’t FaceTweet to LinkedIn
Marketing Idea Guy
Monday, 28 December 2009 11:57
I’m kind of at the end of my rope with people tweeting the same status update across all their networks. First off, why do I have to be connected to you on Facebook (FB), LinkedIn (LI), and Twitter if you are posting the same message across all three networks? Next, why are you running the same commercial [...]

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2 Tips
NSP Strategist
Thursday, 24 December 2009 06:03
Two quick tips to end the year:"Smart businesspeople focus on the things they have the power to change, not whining about the things they don't." - Seth GodinAll you need is 2000. 2000 invoiced customers is enough to make a very comfortable living. Seth Godin says you only need 1000 loyal ones (and explains why here), but after observing this industry at 2000 customers, most are doing very

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ITEXPO East 2010 Discount
NSP Strategist
Wednesday, 23 December 2009 09:25
SPECIAL RATE FOR YOU AS A READER OF MY BLOG – SAVE 25%And because you’re a loyal reader of my blog (at least I hope you are), I am able to offer you 25% savings off any paid conference plan. This discount applies to ITEXPO – or any of the collocated events at the show including: 4GWE, M2M Evolution, Smart Grid Summit, Digium|Asterisk World, and Cloud Communications Summit. Your paid

Read Full Article
 
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