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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

What Happens to the Resi Model
NSP Strategist
Tuesday, 31 August 2010 06:15
With the wholesale DSL resale model slipping away, what happens to the Resi ISP model? Well, that's a tough one because the duopoly triple-play has been squeezing that for a while. Most Resi ISP's can't really move to a managed services role, because consumers don't pay for that.Option one: cross-sell as many affiliate services as you can like Netflix, entertainment hardware, and smart-home

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Google is Not Killing Voice
On Rad's Radar
Tuesday, 31 August 2010 04:57

Everywhere you look, people are aghast that Google added free calling to Gmail. Big deal. (Although you should read Jon Arnold's piece on it.) Most people aren't going to strap a microphone and headset to their computer to make PC-to-phone calls.

Isn't Skype the only one that this really affects? If this kind of calling - PC-to-Phone - was common, Skype would be worth billions (and Cisco couldn't afford it).  Net2Phone, Dialpad and others offered some kiind of PC dialing. It's clunky. People want what they are used to.

Another example is MagicJack. How many thousands of those USB devices have been sold via infomercials? And yet the landline decline is still about the same. No tipping point yet.

Vonage tried to be the voice killer, but had too many issues - legal and technical. Now it's back with an app to let you call your Facebook friends. One more click-to-call widget that likely will not have that much impact on voice revenues.

You know who is killing voice revenues? Cable companies. Why?

Cable started with the most expensive piece of triple-play: TV. While TV is profitable, the head-end and gear to deliver it is very expensive -- and so is the content. As we have seen with the fights between BHN/TWC and ESPN, content is wicked expensive with carriage and bundling rules designed to enhance the content owners pockets.

Meanwhile, MSO's realized that Internet Access was easy to provide and way more profitable than TV. Now they realize that voice is the golden goose of profit. Cablecos also realize that this is the cash cow of their competitor, the ILEC. Destroy its cash cow before it can build out a threatening network. (See FiOS history).

On the other side of the duopoly, telcos, specifically ILECs, had to migrate its business from the most profitable to the least profitable while spending billions on network builds and TV gear.

MSO's have really only figured out how to do landline replacement. When they figure out how to deliver Hosted PBX successfully to businesses, ILECs and CLEC's will be reeling from that punch in the market.

ILEC's were not prepared for competition. Most ILEC's have a Bell-Head mentality and cannot wrap their heads around the concept of innovation, flexibility and competition. Also, ILEC's are good at picking hardware/technology. Most haven't had but a couple of vendors for over 50 years (Lucent and Nortel). And that DMS or Class 5 has been sitting there printing money ever since. Today, it's a scramble to figure out Video Delivery Systems and high-speed Internet Access services - while spending money on network build out as well. Not fun, especially as revenue dips.

BTW, what is saving Ma and Pa Bell is cellular and International or both would be seeing bloody red quarters like Pa has.

Anyway, back to Google Voice in Gmail. The reason Google did this is the same model that hotels use: stay on property. Hotels get you for the room, but then add a resort fee, parking, the expensive bottles of water, mini-bar items, gift shop, snack shop, bar and restaurant. As long as you stay on property, they are grabbing as much of your vacation spend as possible.

Google has the same mentality: keep people on their properties as long as possible. Search, Docs, Apps, GTalk, YouTube, Blogger and Gmail. The last property for them to monetize properly is Picasa. Pictures should be as social as YouTube is (at a minimum).

Can't wait for a click-to-call widget for Blogger!

Read more... [Google is Not Killing Voice]
 
The New Model for Resale
NSP Strategist
Tuesday, 31 August 2010 04:00
As the ILECs make the access resale model less profitable on a weekly basis, ISP's and CLEC's have to realize that this is UNE-P all over again. The signs are there, especially at the FCC and in the offices of lobbyists. Even Sprint is freaking out about the Special Access NOI.The ILEC mergers and the accompanying massive layoffs have resulted in no domain knowledge at the core of the telcos. It

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Who's Buying SAAS?
NSP Strategist
Monday, 30 August 2010 09:55
"Investment in cloud computing may be hindered by CFOs who are hesitant to allocate funding to SaaS projects, says a technology strategist," says this article ComputerWorld article. however, most studies I have seen demonstrate that small and medium business are buying SAAS. Maybe they don't have a CFO.Apparently, other C-level execs think the Cloud or SAAS model is worth exploring.

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Healthcare IT Needs You
NSP Strategist
Monday, 30 August 2010 09:43
Last week, I mention a possible strategic partner if you wanted to get into the Healthcare vertical. There are many opportunities, if you set your sites on it and have the in-house skill set.Health IT Meaningful Use Rules Will Create 50,000 New Jobs!Tele-medicine case study from Pittsburgh.Network with the IT staff at the medical center or hospital near you. Find out what skills they lack. Supply

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I Don't Understand M&A
On Rad's Radar
Monday, 30 August 2010 08:53

HP and Dell are in a bidding war for 3Par. HP (at this writing) is at $30 per share - 3x the original share price for this stock! That's almost $2B!

One thing is that all these companies - in fact, most American companies - lack R&D. That's right: We don't have R&D in America. Except from startups. So if VC money halts, so does all R&D and Innovation in this country. Think about that for a minute. (I'll wait).

The days of PARC and Bell Labs are long gone. Microsoft is a leader in R&D spending.

Apparently, so are the days of common sense. Seriously, for $2B, you couldn't have had an R&D strategy? Really?

So they will pay $2B for $200M in revenue and for the product and patents.

Just so you know, this doesn't increase the number of patents that American companies hold. M&A just changes ownership.  It also will likely mean, wait for it, less jobs.

BTW, ARS tries to explain this crazy acquisition to me, but I still don't see the $2B in value.

Then the buzz this morning is that Cisco is buying Skype because Silver Lake wants out. Didn't Silver Lake just buy Skype last year (Sept., 2009) fro $2B? And Skype just filed for an IPO for $100M. Now Cisco is buying them? Why?

The SEC filing shows that only 7M of the 500M users pay for Skype services. But this year that could still amount to $800M in revenue. But income could be as little $25M per year (based on the $13M in income so far in 2010).

It makes more sense for CenturyTel to roll up Qwest and Embarq into one wireline losing company to me than Cisco buying Skype.

Maybe Skype isn't getting business traction and Cisco isn't getting small business video traction, so get married.  It makes me wonder what happened to Webex. Cisco owns it but can't get traction. Why would spending $2B for Skype help? Are they buying revenue to shore up the financials (to confuse the stock traders)? That's the one I am going with.

You would think that with a $20M push, Webex could get more traction, but what do I know? I don't run a MNC.

The other question is why not buy Oovoo or some other (cheaper) video conferencing play?

As for Dell, follow PAETEC: buy a VAR.

PAETEC bought a couple of VAR's - US Energy Partners and Quagga Corporation - for integrated solutions, its energy play, and to confuse me. It owns USLEC and MacLeod which makes sense - all CLEC roll up with some fiber. Then it buys Allworx, a PBX company. Then PAETEC gets into energy sales. Finally, PAETEC gets into systems integration.

I don't see how half these M&A activities drive the company closed to its focus or its vision.

I'll keep watching to see if it gets any clearer, but I think the two keys are the lack of R&D and the quarterly numbers.  It doesn't create any added value and almost certainly results in more job losses.

 


 

Read more... [I Don't Understand M&A]
 
Sales Effectiveness Review
On Rad's Radar
Friday, 27 August 2010 10:57

According to a study of IT executives by Forrester, only 15% of executives believe that their meetings with salespeople are valuable and live up to their expectations. Reasons given according to the report:

Business leaders (24%) don't believe salespeople are knowledgeable about their specific business.

Only 34% of buying executives said salespeople understand their roles and responsibilities.

Only 38% feel that reps are prepared to answer their questions.

That's not effective sales!

As we move from Bell-Head (TDM) to Net-Head services (IP Comm), this problem will exaserbate. By that, I mean, where will companies find knowledgeable salespeople to sell IP Communications and related products?

I'm a firm believer in hiring based on Attitude because you can't train friendly. But you can train people about your services and sales skills. Enthusem for selling and your services: no, you can't train that either.

If your company sells Managed Services, SIP Trunking, Hosted PBX, DIA and maybe a couple of other things, how does the salesperson know what to sell and to who? Training. (You can get that training at ITEXPO with these free workshops from MegaPath, Phone.com, Ingate - or from RAd-INFO, INc. who can customize training for your company.)

In a similar report from McKinsley Quarterly, "B2B customers say they care most about product and price, but what they really want is a great sales experience. ...Sales reps should know their products or services intimately and how their offering compares with those of their competitors. Customers need information on exactly how a product or service will make a difference to their businesses. And while they may say price is one of their biggest concerns, a satisfying sales experience is ultimately more important."

With all that salespeople have to do today: learn the services, do some of that online social stuff, check email, paperwork, prospecting, lead gen, follow up and then account management, when is their time with that quota weighing you down? It's a difficult balance. It also means that the cost of sales will be increasing for many companies -- at about the time competition increases and price pressure forces lower overall revenue. (See GMail adds Voice as an example of both competitive and pricing pressure).

Athletes have coaches to reach their potential. Salespeople need them to. There is no such thing as a natural born salesperson. Like a lawyer or doctor, there are skills to be learned, honed and re-trained on. That's if you want to be an effective salesperson in this marketplace.

BTW, this goes for Agents as well as Salespeople.

Read more... [Sales Effectiveness Review]
 
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