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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Intelliverse Reverses Course
On Rad's Radar
Friday, 26 February 2010 02:57
In November, I noted that Intelliverse was shifting focus. They are actually reversing course. Intelliverse was formerly Voicecom, a voicemail platform company. It made its money from MLM type companies, like Mary Kay, who had many franchisees who needed a voicemail type account. So it looks like another Hosted PBX vendor leaves the field. (Only 1000+ more to gosmile

My understanding is that the channel managers have been let go, which makes me wonder what happens to the agents.

Despite a partnership of sorts with EarthLink's New Edge Networks to provide transport, the company didn't get enough traction in the Hosted PBX space. It's a common song: NGT changed tactics a number of times and so have many other VoIP companies. The challenge is sales. How do you scales sales in an ocean of me-too companies? It's the same issue that led to GM's demise.

Read more... [Intelliverse Reverses Course]
 
Engaging Customers Through Email Tips
NSP Strategist
Tuesday, 23 February 2010 09:18
While we offer a package to help you with content for your email newsletter, the most important part of the email marketing is the Headline. Calling it ISP.com February Newsletter is not that exciting. But "1 Easy Way to Prevent data loss" is. So is "5 Minutes to Protect Your Digital Photo Albums".Aweber has 6 ways companies are using email marketing to engage their customers here.Surveys is a

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Reclaim Some VoIP Gear
On Rad's Radar
Monday, 22 February 2010 19:48

VoIP Supply LLC launched a program to buy back VoIP equipment named Reclaim. "Reclaim allows sellers of used and legacy equipment to undertake an easy four step process to receive fair market value for their equipment, " states Garrett Smith, Director of Marketing and Business Development at VoIP Supply.

Reclaim gives sellers a partial rebate on legacy equipment, which may allow them to upgrade their VoIP technology.

The Reclaim program is on track to buyback $2 million worth of used and legacy VoIP equipment in 2010. I wonder if VoIP Supply will be refurbing, recycling or re-selling the equipment?

Read more... [Reclaim Some VoIP Gear]
 
Changing the Cable Channels
On Rad's Radar
Monday, 22 February 2010 19:11

As we head into the Channel Partners Expo in Vegas, we get the story of an agent being played by a carrier. Now it's not that unusual for agents to have carrier commission collection issues. There have been many stories about it in the last 18 months. What makes this unusual is that the carrier is a cable company.

At the Channel Partners Expo in Boston in August of 2008, there was a panel of MSO channel chiefs. The audience of agents was worried about one thing: Commissions. Typical.

I questioned the MSO commit to the Channel. It sounded as if it was an experiment. Short term view. Market grab tactics. No long term view. That spells disaster.

The story goes that our Master Agent signed up direct with TW Cable. Here's Sam's own words:

"I reached out to Time Warner Cable August of 2008 about becoming an agent with them. At the time Brian Snorthheim, Director of Marketing, interview me over the phone and set up a conference call with Greg Iuzzolino, Director of Alternate Channels. We negotiated an agent agreement. We received training on intranet tools and pricing thereafter."

"From September 2008 until August 2009 we found packages offered with bandwidth and pricing not to be in line with regional Time Warner Cable offerings. [Editor: In other words, direct pricing was cheaper than agent pricing.] When Greg and Brian visited our office the end of Feb. 2009, they confirmed the problems with regional offers versus national packages, but said they would be updating future packages to compete in-region. Not until I received new rate card with higher bandwidth offerings in September 2009 did NCG finally get traction with customers. During Sept 2008 thru August 2009, I felt it was a waste to time to send pricing because we didn't want to advertize TWBC and have customers call directly to regional office and receive better offerings."

"The support was limited to questions on pricing of opportunities we weren't able to price from the rate card. The Time Warner channel team never once called to see how things were going."

After selling 2 accounts via sub-agents, no commission payments were forth-coming. When Sam called to follow up on the commissions, TWBC told him that he needed to move under a Master Agent (Intelsys), since NCG's contract was being canceled. No notice was given. No 30 day out clause. No payment for the 2 accounts sold by the sub-agents. A bunch of phone calls and emails by Sam went largely unanswered.

"Were you going to let me know we were dropped, if I didn't ask where my commissions were?", asks Sam.

This is an example of a carrier handling a situation poorly. Moreover, it demonstrates that the Channel Management doesn't understand that Agents make their very living from commissions.

Read more... [Changing the Cable Channels]
 
Why Blog?
Marketing Idea Guy
Monday, 22 February 2010 17:23
You can’t read any marketing material without hearing about social media – Twitter, Facebook, LinkedIN, Google Buzz, tec. — but blogging is also a social platform. Twitter is defined as a micro-blogging service. Instead of a whole paragraph or a whole page, it is a 140 character blog post to the Twitter service. Who says [...]

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What is Marketing?
Marketing Idea Guy
Monday, 22 February 2010 16:41
Marketing is about spreading an idea. That idea can be a service, product, a goal or an actual idea. It only spreads if it is worth talking about. To spread it, you have to tell a story. You only get to tell the story to people who are listening to you. Who is actually listening to you? Why are they [...]

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Who's Got IPv6?
NSP Strategist
Monday, 22 February 2010 11:40
I have received a couple requests around IPv6 in the last month. So here's a list of carriers who offer IPv6 transit (IPv6 internet backbone, IPV6 internet bandwidth, IPV6 DIA).The freshest article I can find is from PCWorld April 2008.There's even an IPv4/IPv6 BGP Looking Glass here.NTT/Verio is all IPv6.Hurricane Electric (HE.net) is selling IPv6 on GigE ports for under $2KVZ/VZB used to be

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