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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Cricket Brought Dave
On Rad's Radar
Sunday, 15 August 2010 20:58

Tonight starting at 10:30 PM Cricket streamed the Mile High Music Festival. 2.5 hours later, Dave Matthews Band is still jamming with a mix of crowd favorites (like Two Step, Ants Marching and Jimi Things) and songs that they don't play often. Tim Reynolds was strumming guitar. I saw DMB live a couple weeks ago in Tampa. My third time and it was the best. They are really having fun as they complete their final tour for a while (they are taking all of 2012 off). 

When they are having fun, the crowd is having a blast. Translated: When your employees are enjoying life, so are your Customers!

Cricket did some smart sponsoring on this one!

Read more... [Cricket Brought Dave]
 
Debt and Finances
On Rad's Radar
Sunday, 15 August 2010 20:43

I'll readily admit that I am not a financial wizard. I am risk adverse and think that playing the stock market is like a casino (the deck is stacked against you). Then I read The Big Short by Michael Lewis and I was amazed that most of the Players on The Street don't know more than me, except they know when the rats are bailing a ship, so they can too.

That being said, I wonder how we have developed such an over leveraged Industry. Cable companies owe more than $100B and still have to upgrade to DOCSIS 3.0 while building out wireless.

Meanwhile Ma & Pa Bell owe almost $100B combined! WTH?

In AT&T's investor briefing, "At the end of the [2Q2010], AT&T's long-term debt was $60.3 billion, total debt was $70.0 billion and cash equivalents totaled $1.4 billion. Over the past 12 months, AT&T has reduced total debt by $6.7 billion."

"Verizon's net debt (non-GAAP; total debt less end-of-period cash and cash equivalents) was $52.7 billion at the end of second-quarter 2010," according to VZ.

The ratings agency is even worried.

How do you pay back $120B in debt in a hyper-competitive marketplace as you cut DSL pricing to the bone, start pitching Naked DSL, and are losing the triple-play battle to Cableco?

Also, Cisco was the warning bell that a lackluster economy is coming, so 2013 should be an interesting year for debts and the bankruptcy courts.

 

Read more... [Debt and Finances]
 
How Cisco Makes Money
NSP Strategist
Sunday, 15 August 2010 19:14
Mainly from switches 34%; routers 16%; services (I am assuming SmartNet) 19%; and 24% Advanced tech (VoIP, Security, Wireless, Consumer). I wonder where Linksys, Flip and Atlantic Scientific fit into that chart.Anyway, according to GigaOm, "Last week also brought evidence that slower consumer spending is also starting to take a toll on tech. ... It’s true that the mobile web and cloud computing

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MagicJack in the News
NSP Strategist
Sunday, 15 August 2010 19:05
MagicJack is in the news again. After its merger with VocalTec, MagicJack wants everyone to know that (1) it will drive costs to zero and (2) release a femcell from a cellco.I guess the softphone for Mac and PC plus the iPhone, Blackberry and Android apps are ready (via MSNBC).We'll see about the femcell.

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Over 50 Ideas This Week
On Rad's Radar
Sunday, 15 August 2010 10:52

Last week I was traveling for family and to stop into the new TMC offices. It was a beehive of activity as over 40 companies stopped in to tell their stories to bloggers, editors, writers and the video camera. I'll be writing up that stuff in a couple of weeks because this week I am in KY at a client site.

One topic I will be presenting is 50 Ideas. Jack Brandt and I used to do this session at ISPCON called 50 Ideas in 50 Minutes. Just nuggets of collected wisdom on strategy, sales, marketing and plain old business advice. I'm sharing it here. Have a great week!

Read more... [Over 50 Ideas This Week]
 
Social Media is a Tool
NSP Strategist
Sunday, 15 August 2010 06:30
I'm not a big Chris Brogan fan, but his article about Social Media kind of sums it up:Here’s how I sell social media to companies: “I want to help you get more leads, and/or more sales.” When they say, “How much will it cost?” I say, “less than what you’re paying for mainstream advertising.” When they say, “Which technologies will you use?” I say, “Who cares? Let’s figure out how to help people

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Where Can You Make Money
NSP Strategist
Sunday, 15 August 2010 06:04
There has been a some discussion about my being down on DSL Resale. Without scale, this just doesn't float as a long-term profitable business plan. Your entire business is at the whim of the ILEC.It takes time to design a Plan B and execute it. But you might want to start today.Where can you make money?As I have often said, Layer 1 or Layer 7. The buzz today in the tech industry is around a few

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