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“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

ELNK Buys One
NSP Strategist
Monday, 20 December 2010 06:36
Many of you don't know ONE Communications in the Northeast. One Comm's network consists of 629 collocations, connected by more than 11,700 route miles of fiber. "With approximately 1,500 employees, One Comm serves approximately 113,000 small and mid-sized business customers in 17 states across the Northeast, Mid-Atlantic and Upper Midwest, including the major metropolitan markets of Boston, New

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Explaining Hosted PBX Migration
NSP Strategist
Monday, 20 December 2010 06:34
TMC Comm. is a Tier 3 CLEC that recently was acquired by Globalinx. As it moved its HQ, TMC Comm. migrated to a Hosted PBX system. The company detailed the migration in a blog and webinar -- for Agents and Prospects to learn from.What a great idea! Do you have anything like this? Do you have a page on your website that answers: What to expect?

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A Little Somthing on Search
NSP Strategist
Monday, 20 December 2010 06:26
Everyone hears the talk about SEO. Search Engine Optimization. It's the art of getting you higher in the search results for a specific keyword. It's a strategy not a plug-in.Here's an interesting article 20 Things Google Likes On Your Website.

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Copper Still Has Value
NSP Strategist
Monday, 20 December 2010 06:23
Copper Still Has Value, especially to CLEC's for UNE access and for Ethernet over Copper (EoC). There's a real business case for central office collocation and selling EoC services to businesses.Cbeyond thinks so too. Cebyond is now going to be using EoC for last mile (where it can) by utilizing Actelis' ML600 Ethernet Access devices and ML2300 Ethernet aggregation switches to deliver up to 100

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EarthLink Wins One
On Rad's Radar
Monday, 20 December 2010 02:56

nen-eln_logo.pngIt looks like EarthLink won the auction for ONE Communications, the CLEC with a HQ in New England and network in Mid-Atlantic, Midwest and New England. EarthLink will pay $370M for ONE including $285M of debt.

EarthLink Business will end up as the combined operations and network of New Edge Networks, Deltacom and ONE.

This acquisition is good for EarthLink because there isn't that much overlap. Deltacom gave them the Southeast; ONE gives them the Northeast.

I see this combo being good for The Channel because One has a decent Agent program that is basically underutilized since the CLEC had little marketing prowess. One was a combination of 3 smaller CLEC's  Choice One, Coversant and CTC that couldn't put it together. Not much of a brand. Mainly a T1 shop despite having fiber assets. And financially it has been struggling for a while, which explains the long term rumors that One was for sale. Maybe EarthLink management can pull some cost cutting magic to turn a profit.

One thing to consider: the management of many CLEC's - Deltacom, ONE and even CavTel (that PAETEC bought) and Nuvox - have not been able to market their companies; deliver innovative services to the market; or sell high margin services. It's been mainly a T1 sold on price game. So I will be curious how these mergers change that. (Nuvox is now Windstream Business selling Hosted PBX, so some changes are being made).

The name change to EarthLink Business gives this new entity a perfect opportunity to launch a marketing campaign to brand the new company to the business marketplace and The Channel IF they can deliver a value proposition.

Final note: Like Deltacom, ONE Comm. is a Metaswitch shop. That will make network integration a little easier.

Read more... [EarthLink Wins One]
 
Contract Termination Class
On Rad's Radar
Friday, 17 December 2010 10:27

A mandatory webinar on ETF, Contract Termination and Shortfall Charges today. The ILEC starts out by blaming tariffs for the clunky processes that require Agents to spend so much time and effort every single move, add, change and even upgrade. (One question was, "Do you even want more revenue from the customer? [Because you don't act like it!]). I agree.

Blaming tariff for anything is utter bull. Most of your product offerings are NOT even tariffed, like Metro Ethernet, MPLS and MIS.

A Pricing Guide is not a tariff. A pricing guide is just that: a guide that details the product description, options and pricing.

What is a Traiff? A tariff is a pricing guide that has been submitted to the FCC for Inter-LATA services and to the state PUC/PSC for Intra-LATA services. These tariffs can be changed at any time since tariffs are for transparency and fair competition; hence, rubber stamped by FCC and PSC/PUC. So blaming the tariff is crap! Change it. It is within your power.

Tariff is what you use to avoid helping the customer. Tariff is what you use to screw the customer.

These merged entities also have not fully integrated the divisions, so there is the "Oops! That was a Company S contract not a Company A, so no direct upgrade."

I have heard that there isn't fiber available at a customer location that has a lit fiber services (DS3, OC-x, MetrE) from Company B, but the combined company can't use that fiber. HUH?! This is the exact kind of behavior that will be the downfall of the Too-Large-Too-Fail. Too Large to Do Business With in a meaningful way is what it is becoming.

I understand what a contract is. I understand that my interpreting a contract is me pretending to be a lawyer, which will likely land me in trouble despite the stressing on th ewebinar that I understand contract terms. If you would write a contract in plain English, I could do that. But you don't because you have 300 lawyers lying around trying to prove that they are smart and deserve their paycheck.

Consumers may not have many choices for broadband. Even many businesses don't have a choice in broadband, but as the Cloud and Hosted PBX grow, businesses will outgrow broadband and need services that are competitive. Those will be the customers you lose. And as stated on the call, once you lose them, they are not coming back.

As for an Agent, does he want to sell the ILEC service with all the carnival tricks and one-time pay-out? Or does he want to sell a CLEC service that has ongoing commissions, less rules, and easier paperwork?

Read more... [Contract Termination Class]
 
Chat With JCurve About 2011
On Rad's Radar
Wednesday, 15 December 2010 15:51
J-Curve.jpg Eli Johnson, Business Development Manager at J-Curve Technologies, chats with me for about 13 minutes about Broadsoft Connections 2010, Hosted UC and the obstacles that Cloud Communications providers face in the new year.

J-Curve offers Hosted PBX providers an outsourced customer service and tech support option.

Read more... [Chat With JCurve About 2011]
 
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