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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Slow Growth Doesn't Mean Slow Thinking
NSP Strategist
Friday, 25 March 2011 04:39
The FCC report says that Broadband Growth is slowing to 1%. It's has been a take away game for the Duopoly for a while. Cable modem to xDSL to cellular. There was an article in the USA Today yesterday about Starbucks having to think outside the box for revenue growth since its own growth has slowed.5 Lessons for you from StarbucksThe term "think outside the box" is over-used, but the concept is

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Customer Engagement Can Work
NSP Strategist
Friday, 25 March 2011 04:30
Social Media can help you. In this USA Today article about Baskin Robbins, you can get an idea about the true power of Web 2.0. Web 2.0 was all about user-generated content. Most people think it means viral videos, but UGC is really about word-of-mouth and customer engagement."They’re doing it to keep consumers engaged with the brand. They’re doing it in response to social-media-wise consumers

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2 Pieces of Life Advice
NSP Strategist
Wednesday, 23 March 2011 08:26
The first piece of advice comes from a volunteer fireman in a short TED Talk. The 2nd piece of advice comes from Doc Searles (and others who expounded on his nugget of wisdom)."Tell ya what. I’m fifty-seven years old, and I’ve been pushing large rocks for short distances up a lot of hills, for a long time. Now, with blogging, I get to roll snowballs down hills. Some don’t go very far. But some

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FCC State of Telecom in June 2010
NSP Strategist
Wednesday, 23 March 2011 03:52
Highlights from the FCC's Internet Access Report from form 477 data on June 2010. The key stat: "Growth of fixed broadband service appears to have flattened at 1% in the first half of 2010, to 82 million connections." FLAT.60% of US Internet connections were slower than the FCC benchmark for broadband (4MB x 1MB) but that includes dial-up.And the FCC's Local Telephone Report:Interconnected VoIP

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Progressive Mobile Tracker
On Rad's Radar
Tuesday, 22 March 2011 16:08
Actress Stephanie Courtney appears as "Fl...

Image via Wikipedia

Progressive is pushing out an automobile tracker device called Snapshot. The device attaches to your car's diagnostic port and pushes data out via M2M. Consumers can log on to check out daily stats.

With Snapshot, Progressive’s Pay As You Drive® (PAYD) insurance program,
consumers can get a discount for insurance if they "drive less, in safer ways and during safer times of day". "Your driving snapshot includes the number of miles you drive, time of day you drive and how often you make sudden stops." Big Brother, anyone?

Progressive calls it a game changer. The industry has been using M2M devices like this to track employees' driving habits and where they are, but when you hit consumers with tracking, it seems way too nosy to me.
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Explaining SAAS to SMB
NSP Strategist
Tuesday, 22 March 2011 14:50
I don't like to admit it, but VZ does a nice job of explaining Software-as-a-Service (SAAS) to small business with its webinar series. (See here)"Most businesses, regardless of size, use software in their daily operations. It can often be expensive and complicated to maintain." Great point. I am training people to start conversations with, "So how does the Internet affect your business? Let's

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Marketing Your ISP
On Rad's Radar
Tuesday, 22 March 2011 08:37
WisperISP.jpg


Here's about 17 minutes of good conversation with a wireless ISP out of the St. Louis area. Nathan Stooke runs WisperISP and took time to talk to me about the business of broadband and marketing an ISP, including about Referral Programs. I look forward to seeing him in Orlando this week at the Service Provider Summit powered by WISPA and FISPA.

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