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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Hatteras Merges with Overture
NSP Strategist
Thursday, 17 March 2011 05:23
"Carrier Ethernet market leaders Overture Networks and Hatteras Networks announced today they have signed a definitive agreement to merge the two companies. Individually recognized by industry analysts as the number one vendors’ in their respective markets, the merger creates a formidable global solutions provider for telecommunications carriers and service providers. Operating as Overture

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Overheard in Vegas
On Rad's Radar
Wednesday, 16 March 2011 13:16

Telesphere hired Andy Abramson's PR firm, Communicano.

AireSpring rolled out Meshed MPLS. What's that? It's how you connect the MPLS networks of four carriers to be able to cost effectively deliver MPLS service to anywhere in the US.

TCA now has over 400 members and 100 agents registered for the Certified Telecom Professional program. Agencies - like RAD-INFO INC, Transit Broker, One Point of Contact, ATC - are certifying everyone to get a leg up on the competition. Are you certifiable?

Alteva rolled out a UC Certification program for its agents. (You could have worked with TCA).

TBI launched a wireless division on top of its nationwide ADTRAN contract.

RSS is dead. Blogs are dead. The web is dead.

AstroTel, a CLEC in Sarasota who filed BK to stave off VZ from collecting an arbitration debt, filed an anti-trust suit against the ILEC. It is based on continual violations of CPNI. (Glad the FCC is all over this!) Much of the evidence is recorded calls. OOPS!

"Will video go the way of voice mail?", Larry Lisser asks.

Tele-Pacific is now offering EoX - Ethernet over Everything, meaning copper, fiber and fixed wireless.

Event calendar from VAR Guy.

XO launched a Cloud Security Service.

Sprint declares that it's wireline business has been thriving. It has - to the tune of $5B in revenue according to Rob Powell. Sprint wants its agents to sell wireline (think MPLS and Internet Access, not LD), but the contract isn't ready yet - and admittedly some agents are nervous about pitching a company that can only talk about wireline for a few minutes a month - like they had a limited voice and data plan in that division.

Gary Vee explaining Social Media to reporters.

How to pick a small business IP-PBX by Tom Keating.

Read more... [Overheard in Vegas]
 
The Number from Above(Net)
On Rad's Radar
Wednesday, 16 March 2011 11:56
Bill LaPerch

Here is AboveNet CEO Bill LaPerch presenting the business numbers to the channel partners at their private event at the CP Expo in Vegas this week. AboveNet has some interesting numbers:

2400 lit buildings including 450 data centers

1400 customers, most of whom are not wholesale. Dark fiber sales are growing at 8%.

AboveNet slide

AboveNet's aim is to capture the clients that have big bandwidth needs, like media production houses (like Pixar); content companies; Radiology centers; and the like.

AboveNet is building where the need is. For example, they built out on the Upper East Side in NYC because they didn't have fiber there but there was a need for it along hospital row. An interesting figure is that 85% of CAPEX spending is success based. In other words, CAPEX is spent to improve the customer base, the customer experience and the network for prospective customers. They invested in Europe because of global access needs.

One interesting point is that AboveNet offers a lower latency and more secure route because it is private line designed. It doesn't hit every CO and tandem. The loop generally travels from the customer premise to a data center. That private network design adds security.

AboveNet just opened in Denver without a sales force because, as LaPerch stated, the agent community is strong in Denver and we think that you can sell it for us. AboveNet is Agent focused and driven.

LaPerch ended with this quote, "We'll invest in the customer with you."

Read more... [The Number from Above(Net)]
 
NetWolves and AboveNet Combine with Agent
On Rad's Radar
Wednesday, 16 March 2011 09:00
NetWolves.jpg

From the Netwolves newsletter comes a story about 2 carriers teaming up and helping an Agent make a big sale.

Customer has multiple locations and wants Ethernet Service in all of their sites. They want the carrier to provide fully managed routers and switches and they want it all on a single invoice. What do you do?

These are the types of opportunities that agents are running into all the time. NetWolves and Abovenet are partnering together to provide a Fully Managed, "High-Low" Capacity offering. We can utilize Abovenet for your customers' High Capacity, "On Net" circuits while leveraging some of our other underlying providers to deliver the Low Capacity circuits to their other locations. NetWolves can also provide a fully managed solution, including all of the necessary hardware.

An agent was working with Abovenet trying to develop a solution for a prospect's four locations. This customer was looking for VPN services with High Capacity requirements at three of the sights and a Lower Capacity circuit at the fourth location. They also wanted a fully managed solution on a single provider. Abovenet was able to deliver Gigabit Ports to three of the locations but could not provide a Fast Ethernet Port to the fourth location.

NetWolves sales and engineering resources were introduced into this opportunity. After numerous discussions on Netwolves Management and Monitoring capabilities, as well as Abovenet's network capabilities and SLA's, the customer was sold on a Fully Managed, "High-Low" Solution. Netwolves was also able to find an Ethernet provider for the other location so the Fast Ethernet circuit they wanted could be installed. All of this was provided on a single invoice to the customer.

I spoke with Mike Grossman, Netwolves VP of Channel, at the airport about the moves that Netwolves are making in Mobile Data, broadband partners and managed services.

In mobile data, Netwolves resells Sprint 3G/4G data products to enhance sales for agents by providing 3G backup to broadband sales. Netwolves offers broadband from a number of carriers including most cablecos (like Comcast, Cox, SuddenLink, Cablevision, Bright House, TWC and Charter). A one stop broadband shop.

In Managed Services, Netwolves kind of started in this space with a NOC and customer premise gear being monitored 24/7. Today, unlike some services that are really just a drop shipped pre-configured router to attach the MIS circuit to, Netwolves can configure the routers for the customer and monitor the router, IP-connected devices (like a printer or laptop), perform URL filtering, proactive network monitoring, and network management in the form of graphing of usage, utilization and destinations.

Netwolves is a vendor member of TCA.

Read more... [NetWolves and AboveNet Combine with Agent]
 
Topic Ideas
NSP Strategist
Wednesday, 16 March 2011 07:10
Sometimes when asked about a topic idea, I come up blank, especially if it is a big show like Web 2.0 Expo or Blogger's World. Larry Lisser said to me that I am very granular. I need to start thinking bigger. That said, here are some topics I have been thinking about for Channel Partners Expo, ITEXPO West in Austin, and webinars.Social Media is a hot topic. But I don't want to talk about all of

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Broad Notes on Hosted PBX
On Rad's Radar
Tuesday, 15 March 2011 13:29

BroadSoft_logo_2C.jpgSo at Channel Partners Expo in Vegas, it was interesting to see Broadsoft with a booth. Broadsoft customers - Momentum, Telesphere, Simple Signal and others - were exhibiting, but Broadsoft is bringing Hosted PBX knowledge and marketing directly to the Channel.

This was the second CP Expo that Broadsoft delivered a vendor session. The company (who's stock has been soaring) had a booth and a party at the expo. They are taking Hosted to the Channel.

Read more... [Broad Notes on Hosted PBX]
 
No One Buys Without Trust
On Rad's Radar
Friday, 11 March 2011 08:23

In this second podcast with TMC's CEO, Rich Tehrani, we discuss Branding, Thought Leadership and Lead Gen.

When companies market, they expect the phone to ring and sales to be made. If only it were that simple. There are different kinds of Marketing - Advertising, PR, press releases, cause marketing, guerrilla, and more - most of which are designed to be Attention grabbers or Disruptive to the prospect.

Rich and I discuss how Branding is required today because People buy from People they Like and Trust. Branding can help develop Trust with your marketplace.

One way to do Branding is to be a Thought Leader. Thought Leadership as a branding strategy is a long term mission whereby you educate the marketplace and differentiate your company, your services and yourself.

All of marketing is about telling a story. The key is to tell a story that resonates with your audience; that is memorable; that is repeatable; and that is consistent. Marketing needs to be consistent and repetitive.

One thing to remember is that for marketing to work, the right message has to hit the right audience at the right time. That is one reason why case studies and webinars can be effective marketing tools. It adds people to a funnel; tells a specific story; and does some qualification.

Also, search marketing works for sales because it is timely (right time) and specific (right audience). If you have the right message (key word or phrase), then search marketing will work.

TMC's Rich Tehrani will be Building Communities Online: Reduce Marketing Spend While Boosting Sales, Search and Social Initiatives on Wednesday March 30, 2011 @ 2PM EST/ 11AM PST. Register here.

Branding presentation available on slideshare.

Read more... [No One Buys Without Trust]
 
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