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Testimonial

“Peter possesses a keen sense and insight for turning telecom services and products into customers and dollars. He is passionate about this industry, his work and the people he serves. Visit his site, read his blog and sign up for his newsletter at marketingideaguy.com and you will discover what makes Peter a sought after marketing consultant.”

Cynthia de Lorenzi, CEO, Patriot Computer Group

Are You Telling Stories?
NSP Strategist
Monday, 09 August 2010 04:58
We are Local.It's our people.We have great customer service.We do it better than the ILEC.Are these the stories you tell yourself? Are these the Value Propositions that you hope and pray win you business?These are stories that you are supposed to be telling your marketplace, your community. If you don't tell these stories, how would anyone know? You tell these stories through marketing, which has

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The Fire Alarm
NSP Strategist
Monday, 09 August 2010 03:55
VZ has stopped letting ISP's resell FiOS even though their own penetration with FiOS is at 20% (far below what they promised Wall Street). That was the warning bell. The fire alarm is going off now that AT&T has released Retail DSL Promotions far below any wholesale resale contract pricing. And they have dropped pricing on Naked DSL - no phone line needed for just $15 to $20!!! And ISP's don't

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Seth on Sales versus Marketing
Marketing Idea Guy
Thursday, 05 August 2010 11:50
Seth Godin gives 9 Things about Sales that Marketers need to learn. (And then some lessons on Referrals as well).

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Clearwire Banking on Wholesale
NSP Strategist
Thursday, 05 August 2010 06:10
Clearwire confuses me. The more customers they add, the less money they make. In addition, I read that they are thinking about deploying an LTE test market. WTH?!And now it looks like they think a wholesale strategy will help too. I guess they look at the success that Sprint has had in pre-paid and wholesale with cablecos and think, "We can do that better." While that's a good attitude, explain

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Why Go To Expos
NSP Strategist
Wednesday, 04 August 2010 11:36
I have been having this debate with a few people offline about the value of being at Expos, specifically in a booth.When you have a tangible offering (especially commodities and hardware), having a booth -- and doing it right -- can pay off. At the very least, it is a branding opportunity. And for some sectors, like VoIP, it means that you at least have the cash to buy a booth and maybe more than

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Tele-Pacific Acquires Some O1
On Rad's Radar
Wednesday, 04 August 2010 11:27

"TelePacific Communications, the largest CLEC providing integrated voice and data telecommunications services to the small and medium-sized business ("SMB") customer segment in California and Nevada, today announced a definitive agreement to acquire the SMB customer base and network of O1 Communications ("O1"). TelePacific will also acquire a SAS 70 Type II certified data center located in Sacramento, California. ... Under the terms of the agreement, TelePacific Communications will gain approximately 1000 business customers in California. O1 will continue to own and operate its wholesale line of business." from the Tele-Pacific press release.

From the sounds of it O1 is sticking to wholesale. Well, it is good to stay focused. And wholesale operations are leaner than SMB operations. Let's face it, O1 can probably use the undisclosed money.

Tele-Pacific follows 360 and Sonic.Net into shoring up competition in Northern California for Ma and Pa Bell.

Read more... [Tele-Pacific Acquires Some O1]
 
Landline Losses
NSP Strategist
Tuesday, 03 August 2010 09:24
The Miami Herald points out the landline losses of the big 3 telcos in Florida -- over 1 million lines in Florida. At even $20 per month that's a quarter billion in revenue.Jon Arnold asks if the telcos are giving up on landlines? I don't think telcos are giving up, I think they are just losing because they don't know how to compete. Years of monopoly mentality (Bell-head thinking) has taken its

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