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Broadsoft in Competition With its Clients

Interesting news from ADTRAN and Broadsoft: the launch of ADTRAN’s ProCloud UC powered by BroadSoft (BSFT). , so MSPs can white-label BSFT through ADTRAN.

“The addition of the BroadCloud call control platform to ADTRAN’s ProCloud Subscription Services Suite enables Managed Service Provider (MSP) partners to expand their cloud-based unified communications (UC) offerings.” Truth be told if they wanted to white label it, there are a dozen options including Coredial, Momentum, PBX-Change, et al.

It seems more and more BSFT is competing directly with its customers in much he same way that ILECs and cablecos do. That won’t be good long term for anyone. There are too many players in the UC game; most play the price game. Hard to compete with $15 per seat though from the manufacturer.

While I understand that BSFT has to sell seats to survive, doing it at the expense of its clients is crazy. Consider that there are about 2 million seats that are sitting out there unused and BSFT is NOT collecting maintenance on. Consider that as BSFT lowers the price to $15, its very own customers cannot compete so more seats end up unsold and maintenance payments slow down. Can BSFT make enough money selling directly to cover the losses soon to be suffered by its clients?

What type of VoIP is selling today? Most of the VoIP market is selling SIP trunks to replace PRIs and POTS lines. Hosted seats are tough to sell. Right now the UC market is shifting to Workflow and other siloed comms platforms like Slack or Skype4B. At Enterprise Connect, the keynotes were from Amazon (who launched a cloud contact center offering) and Twilio, not AT&T, not Avaya and not BSFT. What does that say about the future of UC?

One thing to think about is to “Give your employees less fragmented enterprise communications if you want them to collaborate better. Make the desktop more like the smartphone and enterprise experiences as good as consumer technology,” writes David Carr at Forbes. Users are self selecting apps for comms including Facebook Messenger, WhatsApp, twitter DM and more. Most of it is outside the corporate umbrella. Many reasons for that, including you communicate with people in the easiest manner possible to get a response.

We’ll see how this ends up.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

Tidbits #2451

Charter was supposed to overbuild broadband as part of its merger with TWC and Bright House. The FCC reversed that idea. Competition is not a good idea, I guess.

John Malone’s Liberty Interactive is buying Alaska’s GCI. GCI is a cellular and triple-play consumer ISP. They are a big Metaswitch client.

Less than half of households living on under $20,000 are connected (to Broadband Internet) [Time]

A study on Remote workers from CIO mag: “The study revealed just how prevalent remote work is; nearly three out of every four employees surveyed say their company offers flexible working options and 32 percent of respondents say they regularly work remotely.”

VZ merged AOL + Yahoo into a new company called Oath.

How Amazon’s Connect Could Impact Twilio, Zendesk, RingCentral. Amazon is working with Vonage, Level3 and other companies with its Chime and Connect service offerings.

Extreme Networks does more M&A, buys Brocade’s data-center switching, analytics and routing business for $55M.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

VoIP Going Vertical

I was on the website for Square (the point-of-sale system) when I noticed that they have a page for many verticals.

Then I saw these 2 press releases:

Pick a VoIP Provider for your Restaurant.

Introducing the Best in Florist Business Owner VoIP Communications Tools, Thanks to Industry Leader, TieTechnology

Vertical markets. That’s where the profit margin is!

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

Voice Assist for VoIP

In the last couple of weeks, Ihave seen how voice assistants are coming to the VoIP ecosystem.

SkySwitch, who uses the Netsapiens softswitch, has integrated Amazon Alexa to the platform. They provide executives with an Alexa device to play with — and most like it.

Evatel for Mobile Workforce is powered by a virtual assistant that manages calls like an executive assistant to make communications smarter, more mobile and safer on the road.”

At Enterprise Connect nextweek, I wonder how much voice assistant noise there will be.

UPDATE:

“Amazon is an extraordinary company. The former bookseller accounts for more than half of every new dollar spent online in America. It is the world’s leading provider of cloud computing. This year Amazon will probably spend twice as much on television as HBO, a cable channel. Its own-brand physical products include batteries, almonds, suits and speakers linked to a virtual voice-activated assistant that can control, among other things, your lamps and sprinkler.” And one of the company’s big advantages is that investors are willing to let it get bigger and bigger without worrying too much about profits. The Economist

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net

Windstream on CenturyLink and Level3

Smartest thing Tony Thomas, Windstream’s president and CEO, said, “CenturyLink’s planned acquisition of Level 3 Communications presents both an opportunity and a threat to Windstream…. I think near-term it could be disruptive,” he said. “Anytime you have M&A, people who bought networks that are carrier diverse suddenly they aren’t carrier diverse, so we have that opportunity. But at the same time, you know that you’re going to have that same company that over time will have resources, but we’re very much committed near-term to capturing the opportunity that comes through this integration work.” [CPonline]

On another note, “Windstream is concerned that CenturyLink’s pending acquisition of Level 3 could create a larger carrier that will use its broader market power to engage in unfair billing and payment practices that could hinder Windstream’s rural broadband expansion efforts.” This is funny coming from a carrier with their own issues in implementation and billing.

I will be sad to see Level3 go. They are one of my biggest carriers. The history of Level3 starts in Omaha with coal mining. Read it HERE.

____ Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or http://rad-info.net