During the last month I have been to 3 conferences. So many conversations. A majority of the conversations were around buying/selling providers and hiring. I follow a number of recruiters on LinkedIn and can honestly say that hiring is broken in the US. Job announcements for jobs that don’t exist since now job openings are like publicity. Multiple interviews. Upload video replies (discrimination much?). Do a small project. Have companies lost their collective mind? No one is going to jump through hoops except maybe the desperate. Do you think this is how you hire the best?
As an aside, your hiring process affects your brand in a large way. One ghosted applicants tells 10 people, posts about it on social – it is a mark against your company to the next candidate. Just saying.
Then there is the Gen Z/new college graduates who are entering a declining job market. Here’s the big problem: We don’t train people any more. We expect someone to come in and produce. It used to be just sales positions were like that, but now it is every position.
That is a lousy expectation. It also means that there is nothing unique about your company if an outsider can come in and just get to work.
This is also why your Culture sucks! Your Culture doesn’t consist of words or mantras, it is made up by the actions – who you hire, who you promote, who you praise, how you manage. To maintain Culture, you must have an on-boarding process.
In fact, the researchers noted that when “senior leaders changed how they led—how they ran meetings, gave feedback, made decisions and responded to challenge—trust scores rose by an average of 26%.” [Forbes]
At places like Verizon and Lumen where they have let go tens of thousands of employees, there has been a massive brain drain. This isn’t good either. AI is speeding up the brain drain too.
Many businesses do not have written procedures and processes. Workflows are not documented. CRM systems have spotty data. That is the makings of a problem. You can’t scale this way. You can’t have consistency this way. Your churn will go up.
Train your people. Then Cross-train your people. Mentor them. Coach them up. Why?
“When organizations invested in system-level improvements like manager coaching and conflict resolution, “burnout scores decreased by 22% and perceptions of fairness and leadership care increased significantly.” [Forbes]
Zig Ziglar emphasized that investing in employee training is essential, stating, “The only thing worse than training an employee and having them leave is not training them and having them stay“. He believed in nurturing, respecting, and training employees to foster long-term loyalty and high performance, viewing it as a crucial investment rather than a cost. He famously said, “You can have anything you want in life if you help enough people get what they want.”
Now for the commercial: RAD-INFO INC is presenting a Workshop for marketing people who want to be coached up AND they will meet with a small group of peers. For 6 weeks, we will meet on Fridays to discuss marketing topics like Branding, Fundamentals, email and messaging. There will be 4 sessions of one on one coaching to enrich the experience. There are only 5 seats available. Details and Registration are HERE!
