Peter Radizeski is Founder and President of RAD-INFO INC. He is an accomplished blogalyst, speaker, author and consultant. He has helped many service providers with sales training, marketing, channel development and business strategy. He is a trusted source of knowledge about the telecom sector. His honest and direct approach make him a refreshing speaker.

Look for his innovative ideas and analysis of current technology on his blogs.

Meet him at one of the many conferences he attends and speaks at.

Hire RAD-INFO today!

2020: Trends to Leverage for Your Customers

There are a number of trends happening in the tech/telecom space that you hear about and may not know how to leverage for customers. AI, SD-WAN, IoT and 5G get a lot of hype, but how can you monetize that noise?

Join me on a 1-hour webinar on Friday, January 24 at Noon Eastern time for
2020: Trends that can make you more money!

REGISTER NOW FOR JUST $19.95





Hiring Help

Video about Mission, Purpose and Strategy for the CEO.

Hiring: How would you define your perfect candidate?

How to Win Top Candidates HERE.

How important is your job to you? With work, family and other life commitments, you could feel you are too busy to even answer the question, but it is well worth considering. HERE.

This Week in Telecom Marketing

A few examples of marketing in telecom this week:

Interesting email recruitment offer here from a BSFT provider, SonicTel.

Note that BCM One in NYC acquired BSFT provider Arena One. Earlier this year, BCM One acquired SIPTRUNK/SIP.US. Could this be the start of consolidation in the BroadWorks space considering that effectively Cisco has mothballed that product?

Sangoma has acquired FreePBX, Digium/Asterisk, VoIP Innovations and VoIP Supply. Now they are offering Zulu UC for a year for no charge. Just another way to get some attention.

If you are offering managed wi-fi, have you sent out a press release?
Example press release here.

Are you offering Microsoft Teams support?
Or Webex Teams? Or some other business collab package?
Example of a simple press release here.

When Marketing Plans fail by Doug HERE.

This Week in Telecom

So Consolidated Comms is a roll up of SureWest, Fairpoint and some other IOCs. They are almost a billion dollar ILEC.  “Revenues totaled $333.5 million, compared to $350.2 million for the second quarter of 2018, a decline of $16.7 million. After normalizing for the sale of the Virginia properties in July 2018, revenue declined $15.3 million or 4.4 percent for the quarter.” [source] Even they are experiencing a revenue decline.

This week Digerati, a holding company in Texas, has acquired Nexogy. Nexogy was a UC provider in Miami that originally ran a Broadsoft then switched to netsapiens. Digerati acquired Florida’s T3 Comms last year (2018).

Then you have Hargray in SC and Georgia. Hargray was an IOC out of Hilton Head that has expanded through acquisitions and fiber deployment. Hargray has acquired two MSPs – iTech in 2013 and Infinity Network Solutions this month – and 3 colocation facilities in the Southeast. These transactions have given them a managed services and data center practice.

Hargray has acquired two cable systems – Plantation Cablevision in Georgia’s Lake Oconee region in 2015 and Kingsland Cable last month. Other purchases have included the Alabama assets of USA Communications, specifically a cable footprint in Pell City and the surrounding area in 2019; aDark Fiber Systems in Jacksonville, FL; and Gerogia’s ComSouth, an IOC.

Hargray has been powered by Private Equity money – first by Quadrangle Capital Partners in 2007; then in 2017, an investment group led by The Pritzker Organization acquired Hargray from QCP. Hargray has grown into a regional communications company with over 2,000 route miles of fiber serving more than 80,000 customers, including most cellcos.

Why the story about Hargray? Well there are 700+ IOCs in the US. Many are struggling due to USF dependence and competition from WISPs, cablecos, satellite and cellcos. Some whine; others like Hargray and IDS in Florida, pivot, strategize and go get it.

Granite Telecom announced that they hit $1.5B in revenue with no debt. Granite was a UNE-P reseller when the TRRO decision came down in 2004. Granite moved quickly to shore up commercial contracts with the ILECs to replace the UNE-P with resale. In 2004, Granite served 200K lines of Verizon. They were VZ’s largest wholesale customer. They also have a long standing wholesale arrangement with AT&T that was renewed in 2017. Today, they have 1.75 million voice and data lines under management. At just $55 per line per month that is $1.15 B in revenue.

How do they do it? Well, focus. They mainly sell copper – POTS and PRI – to multi-location customers, and they have a GSA contract. They have a strong, charitable culture and often get voted best place to work. They are a sales company, not a network operator.

To drive revenue you have to have a plan and execute it on revenue.

Thoughts for 3Q 2019

A few interesting CEO articles:

Do you know what your Value Proposition is? That is mainly what providers have been hiring me for in 2019: help them figure out the Value Proposition. A USP (unique sales proposition) is similar to a value proposition. Here are some examples. Other terms for it include Positioning and Laddering.

There are so many choices that you want to position yourself in your prospect’s mind as different than the rest. That is what the Value Proposition is.

BTW, mass market means average. The biggest CLEC died with just 81K customers. So aim to be the best and most profitable service provider in your region. The minimum viable audience by Seth Godin.

I am speaking at SkySwitch Users Conference in Orlando at the end of October on white label UCaaS.

I am also speaking at Channel Partners Evolution in DC on 9/10 and will be attending Cloud Comms Alliance on 9/11-12.