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Twitter is a Service Platform

Mashable has an article, HOW TO: Use Twitter for Customer Service. It is really a step-by-step guide, but it does mention a couple of tools to use, Monitter and Tweetbeep. I would add TweetDeck to see direct messages and replies in the twitter live stream.The article is correct that it is about being Engaged, Transparent and Authentic, as I wrote in my Social Media marketing 101 paper."Comcast,
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May 12, 2009 , NSP Strategist

Sellecom: 101 Ideas for Marketing in the Telecom Jungle by Peter RadizeskiSELLECOM: 101 Ideas for Marketing in the Telecom Jungle.

by Peter Radizeski