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The Purchase Path Has Changed

“Today, the path to purchase is as complex as ever. Increasingly fragmented audiences. Shifting consumer behaviors and attitudes (many of them subconscious). Connected devices. The daunting task of creating content.” [from Digital CMO Summit]
“It can feel chaotic.”
Since the buyer has changed they way they buy, you have to alter the way you sell.
6 ways to do that from Cbeyond at HostingCon

  1. Get addicted to data and metrics
  2. Hire sales reps that fit your system
  3. Pay well and pay for results
  4. Sell different ways
  5. Celebrate success
  6. Consistency is key
Peter Radizeski is a telecommunications consultant and analyst with RAD-INFO INC. Service Providers have called on RAD-INFO INC for assistance improving sales, managing online marketing efforts, channel sales enablement and overall company strategy. Contact RAD-INFO INC at 813-963-5884 or https://rad-info.net
June 30, 2013 , NSP Strategist

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